Now showing items 1-6 of 6

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    Communication of Television Newscaster into Being Influencer and Building Popularity and Credibility by Social Media 

    Kansinee Poopoolsup; กันย์สินี ภู่พูลทรัพย์; Patchanee Cheyjunya; พัชนี เชยจรรยา; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Patchanee Cheyjunya; พัชนี เชยจรรยา (National Institute of Development Administration, 12/8/2022)

              The aim of this research is to study television newscaster communication as a social media thought influencer, namely skills, qualifications, techniques, methods, content used in communication. And how to communicate it can build credibility including creating good popularity on social media by using qualitative research methods In an interview with a group of five TV newscasters with social media thought influencers and three communication scholars, the results showed that the qualifications and skills as a news anchor before. It ...
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    COMMUNICATION STANDARDS FOR SUSTAINABLE DEVELOPMENT OF THAI LISTED COMPANIES 

    Kantaphat Thanakunjiraphat; กันตพัฒน์ ธนกุลจีรพัฒน์; Patchanee Cheyjunya; พัชนี เชยจรรยา; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Patchanee Cheyjunya; พัชนี เชยจรรยา (National Institute of Development Administration, 4/6/2021)

    The research is aimed to construct communication standards, indicators, and scoring or assessment criteria for communication standards towards sustainable development that are accepted by practitioners based on the systems concepts and theory as the main conceptual framework, to be applied for the listed companies in Thailand and organizations following a sustainable development approach. The constructed communication standards are expected to be an important tool that helps to plan, evaluate, and improve a communication process towards organizational ...
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    THE DEVELOPMENT  OF STRUCTURAL EQUATION MODEL OF COMMUNICATION  OF NETWORK AFFILIATES FOR PROMOTING THE ELDERLY'S WELL-BEING BY DIGITAL TECHNOLOGY 

    Thunyawan Kaeochada; ธัญวรรณ แก้วชะฎา; Patchanee Cheyjunya; พัชนี เชยจรรยา; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Patchanee Cheyjunya; พัชนี เชยจรรยา (National Institute of Development Administration, 7/1/2022)

    The research is aimed to study the communication process of the network affiliates in applying digital technologies for enhancing the elderly’s well-being, explore factors that influenced the elderly's well-being behaviors by the use of digital technologies, and develop a structural equation model of factors influencing the enhancement of the elderly’s well-being behaviors by the use of digital technologies. The study is mixed-method research, comprising both qualitative and quantitative research. For qualitative research, data were collected ...
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    THE MODEL OF SUCCESS FACTORS AFFECTING CONSUMER PURCHASE INTENTION BY VIDEO ADVERTISING VIA ONLINE INFLUENCERS 

    Maythaya Preeyanon; เมทยา ปรียานนท์; Patchanee Cheyjunya; พัชนี เชยจรรยา; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Patchanee Cheyjunya; พัชนี เชยจรรยา (National Institute of Development Administration, 7/1/2022)

    The study was mixed-method research of both qualitative and quantitative, aimed 1) to study the development of advertising using an online influencer from the past to the present, and 2) to test a structural equation model of success factors affecting consumers’ purchase intention by video advertising via online influencers. The research was conducted into two parts. Part 1: Qualitative research was conducted by descriptive research methodology, which was documentary research of information or articles on websites within 10 years from 2011 – at ...
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    Patterns and Behaviours of Exposure to Fake News on Facebook of Generations X and Y People 

    Pariwat Bupasiri; ปริวัตร บุพศิริ; Patchanee Cheyjunya; พัชนี เชยจรรยา; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Patchanee Cheyjunya; พัชนี เชยจรรยา (National Institute of Development Administration, 13/8/2021)

    The objectives of this study were to: i) study the patterns of fake news on Facebook; ii) compare the exposure behavior to the fake news among Generations X and Y people; iii) compare the response behaviors of Generation X and Y people; and iv) study the relationship between the exposure behaviour to fake news and the response behaviour to fake news.The questionnaires were applied as a tool for collecting the data regarding the behaviors of exposure and response to fake news from the sample group of 423 Facebook users.The statistics employed for ...
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    STRUCTURAL EQUATION MODEL DEVELOPMENT OF COMMUNICATION FACTORS INFLUENCING DONATION TO NON-PROFIT ORGANIZATIONS 

    Charocha Kanokprajak; ชโรฌา กนกประจักษ์; Patchanee Cheyjunya; พัชนี เชยจรรยา; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Patchanee Cheyjunya; พัชนี เชยจรรยา (National Institute of Development Administration, 13/8/2021)

    The study is aimed to study 1) to explore communication methods applied by successful nonprofit organizations in Thailand, 2) to analyze communication factors influencing donors’ decision on donation for nonprofit organizations, and 3) to develop a structural equation model of communication factors influencing donors’ decision on donation for nonprofit organizations and test its congruence with the empirical data. The study is mixed-method research, divided into 2 parts. Part 1: Qualitative research was conducted with in-depth interviews with 4 ...