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    Street Food Destination Image Development Through Foreign Tourists' Perspective: A Case Study of Yaowarat, Bangkok 

    Yanisa Mitgosoom; ญาณิศา มิตรโกสุม; Suwaree Namwong; สุวารี นามวงค์; National Institute of Development Administration. The Graduate School of Tourism Management; Suwaree Namwong; สุวารี นามวงค์ (National Institute of Development Administration, 12/8/2022)

    This study explores how is the image of Yaowarat street food in Bangkok by analyzing foreign tourists’ perspectives. The research consists of four objectives: 1) to analyze the elements of tourist attractions in Yaowarat area through the perspective of foreign tourists; 2) To analyze the functional and psychological elements of Yaowarat through the perspective of foreign tourists; 3) to analyze the uniqueness of Yaowarat through the perspective of foreign tourists; and 4) Guidelines for the development of the street food destination image of ...