Since the drastic decrease on the number of Thai outbound using travel agent, it raised the research question on the types of the service quality, corporate image and satisfaction which affect behavioral intention from Thai tourists to select the service provided by the outbound travel agents. This study also focuses on relationship between various variables, used by corporate to set marketing strategy, to create competitive advantage, to increase competitive capability, to increase customer satisfaction, repurchase intention, increase positive ...

The objectives of this research were (1) to investigate the attitudes and behavior of Thai tourists on environmental conservation in the households and hotels, and (2) to study the factors relating to the environmental conservation behavior in the household and hotels of Thai tourists, including problems and obstacles in environmental conservation to propose guidelines for the environmental conservation in the household and hotel. The research population was 381,818 Thai tourists who travelled and stayed in Koh Samui, Surat Thani province. The ...

The purpose of this study was to explore the relationship between servant leadership and employee service performance in public sectors and its internal mechanism. To be specific, the first step was to explore whether servant leadership can predict employee service performance. The second step is to explore the mediating mechanism by which servant leadership influences employee service performance. Based on social learning theory and relevant literature, this study developed the main effect model of servant leadership positively affecting employee ...

At present, with the promotion enterprise's talent competition consciousness, human resource management has become the important content of enterprise management. Reasonable and effective human resource management plays an important role in improving the overall performance of the organization. Therefore, how to improve the efficiency of human resource management has become a common concern of scholars and entrepreneurs. The purpose of this study: first, in order to study the positive organizational behavior and performance characteristics. Second, ...

Nowadays, the leading national airlines of many countries have expanded their international routes worldwide.  Although these airlines generally recruit their workforce from their home country to work on the cabin crew team, their international expansion requires them to have foreign crew members from the countries where they have expanded their flight routes. However, despite the benefits of having foreign crew members on the team, many national airlines tend to have a policy of hiring a small proportion of foreign crew members, thereby making ...