Now showing items 1-20 of 40

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    ABSORPTIVE CAPACITY, STRATEGIC FLEXIBILITY AND INNOVATION PERFORMANCE ON SUSTAINABLE COMPETITIVE ADVANTAGE: AN INTERNATIONALIZATION PERSPECTIVE 

    Yuxia Kong; Yuxia Kong; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; National Institute of Development Administration. International College,; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    In recent years, the investment of emerging economies has soared, and more and more emerging economies firms (EEFs) have embarked on the process of internationalization. The data points one of the major development trends of the global economy, once an emerging economy that has been invested heavily and hoped to reap rapid growth in profits by multinational companies, it has become a source of investment funds and a competitor with the United States and Europe in terms of foreign investment. The overseas development of EEFs is faced with many ...
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    AIRPORT TECHNICAL EFFICIENCY AND BUSINESS MODEL INNOVATIONS: A CASE OF LOCAL AND REGIONAL AIRPORTS IN THAILAND 

    Thanavutd Chutiphongdech; ฐณวุฒ ชุติพงศ์เดช; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์; National Institute of Development Administration. The Graduate School of Tourism Management; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    The growth in demand for air transport and the budget constraints put the pressure on airports as a service provider in the air transport system. Hence, airports are required not only to develop infrastructure, service quality, and improve performance but also to adapt themselves by performing better business operations and searching for healthier business management. To accomplish such outcomes, airport business models seem to be a strategic tool to improve overall administrations. However, the knowledge in this field is hardly found in the ...
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    BANK FINANCIAL CAPABILITY & COMPLIANCE ON MSME LENDING AMID ECONOMIC CHANGE & THE GROWTH OF FIN-TECH COMPANIES IN INDONESIA 

    Martino Wibowo; Martino Wibowo; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข; National Institute of Development Administration. International College,; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข (National Institute of Development Administration, 12/8/2022)

    This paper studies ten years (2008-2018) of annual financial data from four state-owned banks, macroeconomic data and data from the financial technology (fintech) industry using ratio analysis, dynamic estimation and common size statements analysis. The study also considers the analysis of independent attributes, for example, GDP growth, interest rates and fintech lending capacity and capability that could affect the financial performance of the banks. Moreover, this research emphasizes that competition with fintech companies could affect banks’ ...
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    CAUSAL FACTORS AFFECTING INTEGRATED POLICY IMPLEMENTATION OF TOURISM IN  THAILAND  

    Nuttaprachya Nantavisit; ณัฐปรัชญา นันทวิสิทธิ์; Kassara Sukpatch; เกศรา สุกเพชร; National Institute of Development Administration. The Graduate School of Tourism Management; Kassara Sukpatch; เกศรา สุกเพชร (National Institute of Development Administration, 7/1/2022)

    The research of “Causal factors affecting integrated policy implementation of Tourism in Thailand.” is the study of causal factors affecting the integrated policy implementation and the proposal of integrated policy implementation model of tourism to implicate administrative policies' directions to sectors responsible for implementing policy based on the national tourism development plan. Therefore, the researcher revised the literature review, concepts, theories and related researches in both of Thailand and overseas in order to achieve the ...
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    CHINA-ASEAN EXPO EVALUATION AND MANAGEMENT CAPABILITY IMPROVEMENT STRATEGY 

    He Xue; He Xue; Renliang Li; Renliang Li; National Institute of Development Administration. International College,; Renliang Li; Renliang Li (National Institute of Development Administration, 4/6/2021)

    China - ASEAN Expo is the only national class exhibition in China that has the functions of conference, forum and exhibition at the same time. It not only has the role of a general exhibition, but also has a major political, economic, social and diplomatic mission. Although the Expo has been successfully held for 15 years, it is still to be explored whether it can continue to be held successfully and form the China-ASEAN Expo model to be promoted as a model of exhibition, so as to improve the overall level and influence of China's exhibition ...
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    A Cold-start Hybrid Context Recommendation System for Casual Restaurant 

    Pimchanok Patumchat; พิมพ์ชนก ปทุมชาติ; Worapol Pongpech; วรพล พงษ์เพ็ชร; National Institute of Development Administration. School of Applied Statistics; Worapol Pongpech; วรพล พงษ์เพ็ชร (National Institute of Development Administration, 13/8/2021)

    Recommendation systems are used in a variety of industries. The goal of these systems is to identify satisfying selections of items for users. Traditional approaches are classified into several methods, such as Collaborative Filtering and Content-based Filtering. However, significant problems such as scalability, data sparsity, and cold-start are still observed. In this paper, we focused on the cold-start problem for new users. We introduced a hybrid-approach by combining demographic and similarity age functions, together with machine learning ...
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    COMMUNICATION STANDARDS FOR SUSTAINABLE DEVELOPMENT OF THAI LISTED COMPANIES 

    Kantaphat Thanakunjiraphat; กันตพัฒน์ ธนกุลจีรพัฒน์; Patchanee Cheyjunya; พัชนี เชยจรรยา; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Patchanee Cheyjunya; พัชนี เชยจรรยา (National Institute of Development Administration, 4/6/2021)

    The research is aimed to construct communication standards, indicators, and scoring or assessment criteria for communication standards towards sustainable development that are accepted by practitioners based on the systems concepts and theory as the main conceptual framework, to be applied for the listed companies in Thailand and organizations following a sustainable development approach. The constructed communication standards are expected to be an important tool that helps to plan, evaluate, and improve a communication process towards organizational ...
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    CONTRIBUTION OF SOCIAL MEDIA USE AND CULTURAL INTELLIGENCE OF SALESPERSON TO CUSTOMER QUALIFICATION SKILLS,  ADAPTIVE SELLING BEHAVIORS AND SALES PERFORMANCE: THE ​CASE OF EXPORT SALESPERSONS IN CHINA 

    Jihong Zhou; Jihong Zhou; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; National Institute of Development Administration. International College,; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    With the wide popularity of social media in business and life, there is an increasing trend of social media use in sales in recent years. In international business, social media play an important role in overcoming the time and space barriers between export salespeople and foreign buyers. However, due to the emergence of social media in about a decade, academic research about social media use in sales is lagging behind practice. In particular, scarce research has explored the topic in international business. To fill this void, this study aimed ...
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    CROSS-NATIONAL COMPARISON ON THE IMPACT OF ONLINE CONSUMERS' TRUST AND RISK PERCEPTIONS ON B2C ONLINE MARKETPLACE ACCEPTANCE: AN EMPIRICAL ANALYSIS OF ONLINE CONSUMERS IN THAILAND AND GERMANY 

    Bastian Eine; Bastian Eine; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; National Institute of Development Administration. International College,; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    The usage of B2C online marketplaces for shopping online is different around the world. While most online consumers in North America and several western countries in Europe as well are used to shop online via well-established B2C online marketplaces such as Amazon for quite some time, online consumers in some Asian countries have started using B2C online marketplaces quite recently. Analyzing cross-country differences in the influences of online consumers’ beliefs and perceptions of B2C online marketplaces on the online consumers’ acceptance of ...
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    DETERMINANTS OF CORPORATE VALUE: EVIDENCE FROM THE FILM AND TV ENTERPRISES OF NEEQ MARKET IN CHINA 

    Pan Ying; Pan Ying; Pariyada Sukcharoensin; ปริยดา สุขเจริญสิน; National Institute of Development Administration. School of Development Economics; Pariyada Sukcharoensin; ปริยดา สุขเจริญสิน (National Institute of Development Administration, 13/8/2021)

    The main purpose of this paper is to research the impact of the factors on the valuation of film and television companies in the National Equities Exchange and Quotations (NEEQ) market in China. The sample of research consisted of 88 film and television companies in the NEEQ market. Data related to the indicators were collected, where 300 unbalanced panel data were obtained from 2013 to 2018. Then, we established a fixed-effects regression model with demonstrated the impact of financial factors, non-financial factors and specific factors on firm ...
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    Determinants of Demand and Supply in Tourism Related to Word of Mouth Behavior 

    Kinggarn Sinsup; กิ่งกาญจน์ สินทรัพย์; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์; National Institute of Development Administration. The Graduate School of Tourism Management; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    This paper has objectives to; 1) Explore, synthesis, and categorize negative word of mouth by Service Marketing Mix 2) investigate the correlation between the supply-side factors (star ranting, location, size, management system, and pricing level) and negative word of mouth towards the Thai tourism industry. 3) investigate the correlation between the demand-side factors (gender, travel season, objective, group of travel, origin, and group of the country.) and negative word of mouth towards the Thai hotel industry. Furthermore, this paper also ...
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    THE EFFECT OF CEO TRANSFORMATIONAL LEADERSHIP AND ORGANIZATIONAL ETHICAL CULTURE ON CORPORATE SUSTAINABILITY PRACTICE OF FIRMS IN THAILAND 

    Nichanal Lamsam; Nichanal Lamsam; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; National Institute of Development Administration. International College,; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    Modern academics and practitioners view corporate sustainability as a new benchmark in the business world that companies should adopt. However, many companies are reluctant to practice corporate sustainability seriously due to the high costs that may not justify business goals. Thus, this research hopes to investigate the determinant of corporate sustainability practices and the benefits that firms can gain from such practices. A number of past studies have been conducted in relation to sustainability considerations. Nonetheless, many of these ...
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    EFFECTS OF ETHICAL LEADERSHIP AND ORGANIZATIONAL POLITICS ON WORKPLACE CYBERBULLYING AND JOB CONSEQUENCES OF EMPLOYEES IN A THAI EDUCATIONAL INSTITUTION: MODERATING ROLE OF POLITICAL SKILL OF EMPLOYEES 

    Worakamol Tiamboonprasert; Worakamol Tiamboonprasert; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; National Institute of Development Administration. International College,; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    Cyberbullying is a significant and prevalent problem in Thai society. Cyberbullying can cause devastating consequences for the victim without physical violence. The dangers of cyberbullying are that cyberbullying can be more damaging to the victims because the bully can remain anonymous, it can rapidly occur at anytime, and the audience access is uncontrollable. Although research about cyberbullying has been conducted among teenagers and employees at private organizations, there remains a research gap regarding the issue of cyberbullying in ...
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    THE EFFECTS OF INTELLECTUAL CAPITAL, INNOVATIVE BEHAVIOR, AND ABSORPTIVE CAPACITY ON ORGANIZATIONAL EFFECTIVENESS IN THE SERVICE INDUSTRY IN THAILAND – THE MODERATING ROLE OF SOCIAL CAPITAL 

    Xuemei Sun; Xuemei Sun; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; National Institute of Development Administration. International College,; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    The present study explored the association between intellectual capital, employees’ innovative behavior in the workplace, the absorptive capacity of a firm, and organizational effectiveness of the Thai listed companies in the service industry. The survey data were collected from 423 managers from 198 listed companies in Thailand. The results showed that intellectual capital tended to improve the employees’ innovative behavior and the firm’s absorptive capacity, and finally enhance corporate organizational effectiveness. Furthermore, the results ...
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    AN EMPIRICAL STUDY OF INFLUENCING FACTORS ON MOBILE FOOD DELIVERY APP CONSUMERS’ CONTINUOUS USE INTENTION WITH THE PERSPECTIVE OF HERD BEHAVIOR--INTEGRATED MODEL BASED ON TAM, ISSM, AND ECM  

    Limin Ran; Limin Ran; Zhongwu Li; Zhongwu Li; National Institute of Development Administration. International College,; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 12/8/2022)

    With the current development of mobile food delivery, based on the integrated model of TAM, ISSM, and ECM, this study introduced ten latent variables containing perceived risk, perceived ease of use, perceived usefulness, system quality, information quality, service quality, switching costs, satisfaction, herd behavior, continuous use intention and set up 17 hypothetical paths to construct the theoretical framework to discuss the factors that affect customers' continuous use intention of mobile food delivery apps and the magnitude of the influence ...
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    Employees' Intention to Stay and Leave Analytics: A Case Study of Biscuit and Gum Manufacturing 

    Pongsakorn Luangprasert; พงศกรณ์ เหลืองประเสริฐ; Wuttigrai Ngamsirijit; วุฒิไกร งามศิริจิตต์; National Institute of Development Administration. School of Human Resource Development; Wuttigrai Ngamsirijit; วุฒิไกร งามศิริจิตต์ (National Institute of Development Administration, 12/8/2022)

              The objectives of this study were to 1) to study data which related to employees' turnover and remaining intention 2) to build employees' turnover and remaining intention model. The present study was based on a quantitative research designed. Data was collected by questionnaire from 252 total employees of factory basement, 179 questionnaires were collected. The data collected were analyzed with data mining tool - a decision tree algorithm. The finding revealed that: 1) Most of employees have no turnover intention, 87.15% of employees ...
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    Exposure and Attitude of Middle-Income Investors Toward Mutual Fund Investment Media and Content 

    Panatchakorn Lieosakul; พนัชกร เลียวสกุล; Warat Karuchit; วรัชญ์ ครุจิต; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Warat Karuchit; วรัชญ์ ครุจิต (National Institute of Development Administration, 7/1/2022)

    Encouraging people to save money by investing in mutual funds can help improve people’s quality of life and be a major driving force for economic growth and development. Moreover, in the digital age, investors’ self-information-seeking and management behaviours have spurred the growth of online media for financial and investment information. Due to the important role of mutual fund investment communication, this research aims to study the exposure and attitudes of middle-income investors towards mutual fund investment media and contents to guide ...
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    FACTORS INFLUENCING THE PERCEPTION OF MARKETING INNOVATION AND PURCHASING INTENTION OF THAI PASSENGERS USING DOMESTIC AIRLINES IN THE REGIONAL SECONDARY AIRPORT 

    Natchanok Pongsutthiyakorn; ณัฐชนก พงศ์สุทธิยากร; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร; National Institute of Development Administration. The Graduate School of Tourism Management; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร (National Institute of Development Administration, 12/8/2022)

             This research aimed to  a) evaluate Thai passengers’ perception towards domestic airlines’ marketing innovation based in the secondary cities, b) to investigate the factors of airline service’s alternatives and Thai passengers’ perceptions towards domestic airlines’ marketing innovation based in the secondary cities, c) to examine the effect of the alternatives to airline service factors that affected Thai passengers’ perceptions towards domestic airlines’ marketing innovation based in the secondary cities, d) to examine the effect of ...
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    FINANCIAL LITERACY, ASYMMETRIC INFORMATION AND CREDIT ACCESSIBILITY: CASE STUDY OF LAO'S SMALL AND MEDIUM ENTERPRISE 

    Vilasack Srithirath; Vilasack Srithirath; Pariyada Sukcharoensin; ปริยดา สุขเจริญสิน; National Institute of Development Administration. School of Development Economics; Pariyada Sukcharoensin; ปริยดา สุขเจริญสิน (National Institute of Development Administration, 7/1/2022)

    Small and Medium Enterprise (SMEs) is a fundamental part of economic growth worldwide, ensuring sustainable growth, job creation, reducing income inequality, poverty reduction and highly conductive to economic growth in the Lao PDR. However, consistently with other SMEs worldwide, SMEs in Laos are also confronting with many obstacles especially financial access. So, this study aims to investigate the impact of financial literacy, reduction in asymmetric information and credit access for SMEs in Lao PDR. The questionnaire used to survey the financial ...
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    Guidelines for Enhancing the Perceived Image of Secondary City Tourism in Thailand: A Case Study of Singburi Province 

    Kawinthida Loima; กวินธิดา ลอยมา; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช; National Institute of Development Administration. The Graduate School of Tourism Management; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช (National Institute of Development Administration, 12/8/2022)

    The objectives of this research are 1) to study the perception of tourism image of Singburi province that has an influence on intention to return to Singburi province and 2) to propose guidelines for enhancing tourism image awareness for Thai tourists intend to return to travel in Singburi province. The researcher uses a mixed research methodology. The quantitative data were collected, using questionnaires as a research tool from 400 Thai tourists traveling to Singburi province. The data were analyzed by using descriptive statistics included ...