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Recent Submissions

EXPLORING CASUAL FACTORS OF ACTIVE SPORT TOURISTS AFFECTING THE REVISIT INTENTIONS TO SPORT EVENT PARTICIPATION IN THAILAND

Kanokwan Phoaroon; Watsida Boonyanmethaporn (NIDA, 9/28/20)

Sport event is a main driver that generate large proportion of income of sport tourism industry which is a growing sector of global tourism industry. However, it remains relatively untapped research in Thailand. Triathlon event is chosen as a case study for this research as it is becoming very popular in Thailand, yet there is no research being done. The scope of the study has been defined by the following research objectives (1) To access the level of Thai triathletes’ perceptions towards the sport event elements, destination attributes, event...

THE EFFECT OF AUTHENTIC LEADERSHIP AND INNOVATION ADOPTION ON INNOVATIVE WORK BEHAVIOR IN THAI CONTEXT

Prapai Charoonnarth; Bung-on Sorod (NIDA, 7/9/20)

The objective of this study was to examine the effect of Authentic Leadership (AL) on Innovative Work Behavior (IWB) with a consideration on the moderating effect of Innovation Adoption (IA) on that effect. Four questionnaires were used to collect data, aimed at measuring demographic information, authentic leadership, innovative work behavior, and innovation adoption of the respondents who were employees working in a private Thai company. The authentic leadership and innovative work behavior questionnaires were derived from previous research, ...

STUDENTS AND TEACHER'S VIEWS ON A MULTIMODAL APPROACH TO ENGLISH READING SKILL DEVELOPMENT OF THAI EFL STUDENTS IN A UNIVERSITY CONTEXT

Phaisan Phengsuai; Kasma Suwanarak (NIDA, 6/1/20)

This study aims to explore the NPRU students’ views on how English reading skills were taught through the use of a traditional teaching approach, investigate the NPRU students’ views on how the teacher teaches English reading skills through the use of a multimodal approach, and find out what the NPRU students and the teacher have experienced from the use of the two different approaches. The results from the use of questionnaire surveys and semi-structured interviews show that most students felt very uncomfortable with the use of the traditional...

LEVEL OF CIVIC ENGAGEMENT ON FACEBOOK AND FACTORS AND MOTIVATIONS TO CREATE CIVIC NETIZENS : CASE STUDY OF ASSUMPTION UNIVERSITY STUDENTS

Ammaritta Rattanapanop; Warat Karuchit (NIDA, 11/29/19)

The research of Level of civic engagement on Facebook and factors and motivations to create civic netizens: case study of Assumption university students is a quantitative and qualitative research. The researcher uses an experiment on Facebook and in depth interview to find (1) level of engagement (2) factors facilitate university students to become civic netizens (3) motivations facilitating for youth to become civic netizens (4) approach to create civic netizens. The research result demonstrates that (1) Thai youth have low level of ...

Rhythm Authentication Using Multi-Touch Technology:A New Method of Biometric Authentication

Nakinthorn Wongnarukane; Pramote Kuacharoen (NIDA, 11/8/19)

A keystroke authentication method has a relatively low cost, yet it is more powerful and easier to use than other biometric authentication methods. However, traditional keystroke authentication has many weaknesses and is easily exploited by malicious actors. Malicious attacks can include shoulder surfing attacks, eavesdropping attacks and key-logger attacks. When users try to access their computer or portable device by using a keystroke authentication method, the users must push the correct buttons with the correct rhythm in order to be authent...

EARLY WARNING SYSTEM FOR REAL ECONOMY:A CASE STUDY OF THAILAND

Jeerawadee Pumjaroen; Preecha Vichitthamaros (NIDA, 8/8/20)

The research aims to identify Composite Leading Indexes (CLIs) and develops the Early Warning System (EWS) by Partial Least Squares Structural Equation Modeling (PLS-SEM). The objective of EWS is to forecast the Economic Cycle (EC) in short-term, medium-term, and long-term periods. Data from Thailand during Q1/2003-Q4/2008 are applied to pursue the purposes. The research uses Real Gross Domestic Product (GDP) as a proxy for the Thai economy, which is the target variable that EWS aims to early signal. The indicators from various economic sector...

THE IMPACT OF SAVING SCHEMES ON SAVING BEHAVIOUR: EVIDENCE FROM THAILAND

Siam Sakaew; Amornrat Apinunmahakul (NIDA, 9/11/20)

Thailand has many compulsory saving schemes for income security at old age. A crucial question is whether how different saving schemes affect saving behavior of workers with different working status. Whether the dissimilar in saving is related to the observable characteristics of workers or is due to the effect of benefits in different saving schemes. It is essential to determine that compulsory saving schemes encourage formal workers to save more or discourage saving. At the same time, it must be determined whether informal workers who do not ...

ECONOMIC SIGNIFICANCE OF WORK EXPERIENCE: EVIDENCE FROM THAILAND

Kritsada Wattanasaovaluk; Suchittra Chamnivickorn (NIDA, 9/26/20)

The decline in labor force due to a rapid transition of population structure to an aging society in Thailand has raised concerns over economic potential of the country and demanded urgent policies to tackle the labor reduction problem. Promoting elderly employment is a possible way of addressing the reduction in labor force, as current and future seniors tend to be healthy and highly educated. They can maintain human capital and remain productive even after retirement. Elders are highly experienced and this human capital enables them to work ef...

A STUDY OF LEADERSHIP IN EDUCATIONAL INSTITUTIONS UNDER THE DUAL SYSTEM OF PRIVATE VOCATIONAL EDUCATION ADMINISTRATION: ITS EFFECTS ON PERSONNEL'S BEHAVIORS

Sarun Widtayakornbundit; Boon-Anan Phinaitrup (NIDA, 4/1/20)

The research aimed to build understanding about the relationship between leadership applied to executives of private vocational educational institutes in the dual system and behaviors of personnel through some key variables, such as needs satisfaction, relationship quality, and loyalty. The first objective of the study was to explore types of leadership which affected loyalty. The second objective was to explore behaviors which were influential to loyalty. The third objective was to explore the dimension of needs satisfaction which affected the...

THE CAUSAL RELATIONSHIP IN FINANCIAL LITERACY, SELF-EFFICACY, FINANCIAL PLANNING MOTIVATION, RISK IN FINANCIAL PLANNING AND RETIREMENT FINANCIAL PLANNING AMONG PEOPLE IN THE NORTHEASTERN REGION OF THAILAND IN THE CONTEXT OF AN AGEING SOCIETY

Lanliya Samsuwan; Montree Socatiyanurak (NIDA, 6/19/20)

This study objectives are 1) to examine the causal relationships in financial literacy, self-efficacy, financial motivation planning, risk in financial planning, and retirement financial planning among people living in the northeastern region of Thailand through empirical data performed by confirmatory factor analysis, 2) to analyze causal relationship of financial literacy, self-efficacy, financial motivation planning, risk in financial planning, and retirement financial planning among people living in the northeastern region of Thailand by st...

THE EFFECTS OF CORPORATE GOVERNANCE, HUMAN RESOURCE PRACTICES, AND ORGANIZATIONAL WELLBEING ON ORGANIZATIONAL PERFORMANCE: THE FIRMS LISTED ON THE STOCK EXCHANGES IN THAILAND

Karnpaphim Auttajate; Montree Socatiyanurak (NIDA, 5/31/20)

The effects of corporate governance, human resources practices, and organizational wellbeing on organizational performance of the companies listed on the stock exchanges in Thailand were the thesis title of this current study. Quantitative research approach was adopted to examine those effects. Its research objective was to investigate the direct and indirect effects of corporate governance, human resources practices, and organizational wellbeing on organizational performance. The companies listed on the stock exchange of Thailand and the marke...

COMPENSATION DETERMINATION FACTORS FOR THE EXECUTIVE PERSONNEL GROUPS OF STATE ENTERPRISES IN THAILAND: A CASE STUDY OF GROUP A STATE ENTERPRISES IN THAILAND

Gornkrit Sakronsatian; Chindalak Vadhanasindhu (NIDA, 6/10/20)

This research aims to find personal characteristic factors of the executive personnel groups (EPGs), by considering the characteristics of an organization, which leads to different compensation determination. The researcher also adds political relationship factor into consideration. The researcher uses the mixed-method research by in-depth interviews with 25 personnel who involve with the compensation determination process of the target group. Questionnaires were used to collect information from 347 employees in state enterprises from level 5 o...

FLIPPED LEARNING PEDAGOGY IN HIGHER EDUCATION : A POLICY FRAMEWORK FOR INDIA

Namita Sravat; Pairote Pathranarakul (NIDA, 6/8/20)

Nations need to ensure “inclusive and equitable quality education and promote lifelong learning opportunities for all,” which is Sustainable Development Goal 4 (SDG 4), as outlined by the United Nations. While digital pedagogy in various forms will be the future of education requiring adjustments in teaching and learning methodologies, India is still dependent on traditional systems of teaching, i.e. delivering lectures in class. Students need to develop life-long learning skills for the ever-changing job requirements in this fast evolving worl...

SMART CITY DEVELOPMENT IN CHINA:A CASE STUDY OF URBAN MANAGEMENT OF SHANGHAI CITY

Samita Temphoemphoon; Achakorn Wongpreedee (NIDA, 6/1/20)

China has the largest number and size of smart cities in the world (Deloitte, 2018b). Relevant agencies formulate plans and conducted public hearings with all sectors. They have also drafted a white paper to serve as a guideline to be applied by cities in order for them to develop as smart cities. Thus, this study of the Chinese experience is beneficial for the development of smart cities in Thailand. This dissertation is aimed at 1) studying previous development of smart cities used by Shanghai City, China, such as background, process, steps ...

IMPACT OF LEADER-MEMBER EXCHANGE, COMMUNICATION, AND CORPORATE SOCIAL RESPONSIBILITY ON EMPLOYEE PERFORMANCE AND TURNOVER INTENTION: A CASE STUDY OF TRUE CORPORATION PUBLIC COMPANY LIMITED

Ekasit Kansuwiro; Boon-Anan Phinaitrup (NIDA, 7/8/20)

During this digital disruption era, many organizations have to prepare themselves to be ready for coping with all the changes. One of the approaches that many organizations choose to perform is to create workforce flexibility by recruiting employees as short-term contract. The other approach is to replace some jobs that are currently performed by human with automation or robot. Anyway, many research papers found that jobs that will continue being performed by human are those jobs that require human skill, for example customer service or sales r...

KNOWLEDGE AND UNDERSTANDINGOF THE PHILOSOPHY OF SUFFICIENCYECONOMY, BY APPLICATION OF THE PHILOSOPHYOF SUFFICIENCY ECONOMY IN PERSONALFINANCE MANAGEMENT AND THE RESULTSOF PERSONAL FINANCIAL MANAGEMENTOF NON-AGRICULTURAL PEOPLE

Rakpong Sansri; Montree Socatiyanurak (NIDA, 5/31/20)

This article studied knowledge and understanding of the philosophy of sufficiency economy, by application of the philosophy of the sufficiency economy in personal financial management and the results of personal financial management of non-agricultural people. In the poverty-stricken provinces in each region are Amnat Charoen province, Chainat province, Pattani province and Mae Hong Son province. The number of samples is 400 samples for a total of 1,600 samples. This article were to study: 1) Analyze direct influences and indirect influences of...

PAYMENTS FOR FOREST ENVIRONMENTAL SERVICE POLICY AND SUSTAINABLE DEVELOPMENT: A CASE STUDY OF VIETNAM

Teo Dang Do; Anchana Na Ranong (NIDA, 10/31/19)

Payments for ecosystem services (PES) is widely employed in various settings; however, in what contexts and whether PES programs achieve their objectives by improving local livelihoods and conservation goals is still being debated. This dissertation assessed the impact of the Payments for Forest Environmental Service (PFES) policy on financial, natural and institutional capitals in order to respond to the critical question on whether and how much the PFES policy has contributed to poverty reduction and ecological enhancement. A case study from ...

THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP ON FOLLOWERS' PERFORMANCE OUTCOMES: THE CASE OF THAI CHAMBER OF COMMERCE

Arrada Mahamitra; Chindalak Vadhanasindhu (NIDA, 12/24/19)

The aim of this research was to examine the influence of transformational leadership and the followers' performance outcomes of the Thai Chamber of Commerce using the moderating variables of political skill, innovative work behavior, and creative work environment. The question remains unanswered as to how the leaders of non-governmental agencies such as the Thai Chamber of Commerce perform in the challenging economic world. The study used empirical research in order to ascertain the important characteristics of transformational leadership in or...

FACTORS INFLUENCING THE IMPROVEMENT OF KNOWLEDGE SHARING: EMPIRICAL STUDY OF THE INDUSTRIAL ESTATE AUTHORITY OF THAILAND (IEAT)

Pitchaya Javakorn; Chindalak Vadhanasindhu (NIDA, 10/28/19)

The important of knowledge sharing in knowledge based economy is very critical for the competitiveness of any organizations. IEAT is demanded to motivate its employees to perform even more complex tasks. More importantly, a unique challenge is how to develop or install strategy of the organization that would help upgrading employee efficient skills and employee knowledge through the supply chain, as well as making decision more precise. This research was design to investigate the relationship among learning organization ...

THAILAND FERTILITY RELATED POLICIES AND SOCIAL INSTITUTION FACTORS INFLUENCING MIDDLE-INCOME EARNING GENERATION Y’S FERTILITY INTENTIONS

Satayu Pattarakijkusol; Anchana NaRanong (NIDA, 4/24/20)

The ageing population phenomenon, also known as a greying population, is becoming a global problem. Many developed countries have been facing this demographic challenge for almost a decade. The ageing population is challenging because of an imbalance in a nation’s population structure. The problem occurs when a nation’s fertility and mortality rates decline. In other words, people live longer, and there are fewer newborn babies. Thailand’s fertility rate has been dramatically declining from 5.595 children per women in 1970 to 1.671 children pe...