Now showing items 1-1 of 1

  • Thumbnail

    The development of innovative strategic public relations via online social media of the private sectors in Thailand 

    Apichat Puksawadde; Pratoom Rerkklang (National Institute of Development Administration, 2015)

    The research on The development of Innovative Strategic Public Relations via Online Social Media of the Private Sectors in Thailand aimed to study the status of the use of online social media as an innovation of strategic PR of the private sectors in Thailand, to study the status of strategic PR operations through online social media of the private sectors in Thailand, to study the platforms of the use of online social media, the objectives of the use of online social media, the platforms of PR and the PR content on both websites and online ...