Browsing คณะนิเทศศาสตร์และนวัตกรรมการจัดการ by Author "Asawin Nedpogaeo"
Pimchaya Fakpiem; Asawin Nedpogaeo (National Institute of Development Administration, 2020)
This study has the objective to examine nationalism and localism in the KikDuu Singing Contest through the program production process. The goal is to study localism awareness among the audiences of the KikDuu Singing Contest. The researcher analyzed 28 tapes using the seven components to examine nationalism and localism in the program content. In addition, in-depth interviews were conducted with eight key informants of whom are program producers and thirty five audiences. The research revealed nationalism and localism in the KikDuu Singing ...
Wachirarat Nirantechaphat; Asawin Nedpogaeo (National Institute of Development Administration, 2020)
This research has the objectives to study the identies of middle-class underground lotto gamblers and the subsequent development of the communication network. The study examines the connection among major dealers, small dealers, sellers, and middle-class underground lotto gamblers. It is a qualitative research utilizing in-depth interview for data collection from 15 respondents from Nakhon Ratchasima Province. The respondents have more than 5 years experience with income more than 18,000 baht. Consideration would be made based on the occupation, ...
New paradigm narrative and construction of meanings of Thai television drama with cross-media content Sirasa Chalainanont; Asawin Nedpogaeo (National Institute of Development Administration, 2020)
This research aims (1) to study the intertextuality between a Taiwanese television drama called “The Fierce Wife” and a Thai television drama called “Mia (Wife) 2018”; (2) to study the intercultural communication, values, ideology, and construction of the meanings of the “wife” of the television drama called “Mia (Wife) 2018” through the components of the new paradigm narrative; and (3) to study the audience’s perception and interpretation of the meanings of the “wife” of “Mia (Wife) 2018”. The research is qualitative, and the main methodologies ...
Roles of discourses and the meanings of same-sex marriage communicated in the news of mass media in Thailand Siriwat Mathet; Asawin Nedpogaeo (National Institute of Development Administration, 2020)
The research, entitled “Roles of Discourses and the Meanings of Same-Sex Marriage Communicated in the News of Mass Media in Thailand,” reflects the study of meaning construction and power through discursive practice on same-sex marriage via the presentation of news of mass media in Thailand, including the study on the perception and interpretation of receivers with different social experiences and backgrounds. The concepts of sexual diversity, marriage, same-sex marriage, discourse, and discourse analysis, including audience analysis by a cultural ...
Pornchai Chanvisatlak; Asawin Nedpogaeo (National Institute of Development Administration, 2019)
The study on Social TV: Communication from Television to Facebook (Workpoint TV and Thairath TV) is a mixed method research, comprising of content analysis on ThairathTV’s official Facebook page and interviews the operator on their content selection and their transmedia production process in order to publicize their television content on the official Facebook page, as well as the interaction of the users. The study found that: During normal period , the social media team would select and deliver content based on television station’s position. ...
The influence of perceived celebrity endorser credibility in advertising on purchase intention of Thai consumers Parichart Wongweeranonchai; Asawin Nedpogaeo (National Institute of Development Administration, 2016)
Celebrity endorsement is the most popular advertising strategy used worldwide. It has gained attention from both academics and practitioners over the past decade. Though the celebrity credibility measurement model was validated in many countries originally in U.S and other Asian countries, the reviews have shown that the impact of the celebrity credibility on the purchase decision varies based on the different countries. Moreover, Thai advertisers have used the celebrity strategies widely to promote products but the number of the studies on the ...
Navinee Rodkaew; Asawin Nedpogaeo (National Institute of Development Administration, 2018)
The research title of “The Symbolic Alteration of Hello Kitty and its Connotation in Thailand” aims to study 1) the construction of meaning in Hello Kitty through the view of scholars, professionals and experts of Japanese culture in Thailand and 2) to study each element of Hello Kitty under the meaning given by Thai consumers, as well as to find sign factors and meaning that affect product consumption behavior of the consumers.