Browsing คณะนิเทศศาสตร์และนวัตกรรมการจัดการ by Author "Ousa Biggins"
Now showing items 1-4 of 4
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Health communication innovation for depression prevention and surveillance
; (National Institute of Development Administration, 2020)
The research entitled, “Health Communication Innovation for Depression Prevention and Surveillance,” is aimed to study the pattern, content, and methods of health communication for preventing depression through social media and to explore the needs of LINE application on health communication for depression prevention, including altering health communication patterns related to depression prevention to reach general receivers more widely with no sex and age limit, nor regardless of their mental condition. The findings are expected to enable easy ... -
Media literacy learning schema for Thai generation Y
; (National Institute of Development Administration, 2015)
The purpose of this study to is to construct a media literacy learning schema for Generation Y based on characteristics and competencies that exist within the Thai context. A needs assessment was conducted to evaluate Generation Y’s level of media literacy skills in three key areas, namely, people’s ability to access, evaluate, and create media content and information, as conceptualized in UNESCO Media and Information Literacy (MIL) framework. The needs assessment has enabled the identification of Thai Generation Y’s weaknesses and strengths ... -
Transformation of newspaper journalists to civic journalists in Thailand in convergent media age
; (National Institute of Development Administration, 2015)
The research aimed to explain how Thai newspapers change themselves from traditional to convergent media, to compare roles of convergent journalists and traditional newspaper journalists, to explore how newspaper journalists transform themselves to civic journalists in convergent media age, and to propose an appropriate civic journalism model for newspapers in Thailand. -
Universal design for building an inclusive society in Thailand : community-based social marketing
; (National Institute of Development Administration, 2016)
World population is changing to become an aging society in regions such as Europe and North America. Thailand too is becoming an aging society. The data from the national statistics office forecasts that in the next 10 years Thailand will become a complete aging society. It is time to address this situation, which not only concerns the income or health of the elderly, but also about how they can live comfortably in an aging society. Universal design principles could help them to live better. It can aid accessibility to all places and allow ...