Browsing คณะนิเทศศาสตร์และนวัตกรรมการจัดการ by Author "Panurit Sarasombat"
Panurit Sarasombat; Patchanee Cheyjunya (National Institute of Development Administration, 2017)
This research is an exploratory research, applying mixed research methods of both qualitative and quantitative, aims to study typology, domain, and characteristics of cultural indices and measurement for media. The research was conducted in 3 stages. The first stage was the stage of documentary research on related theories, concepts, and articles, and of gaining experts’ opinions by Delphi Technique. The second stage was the stage of factor extraction towards cultural sub-components and indicator factors, conducted with 720 mainland-ASEAN ...