Browsing คณะนิเทศศาสตร์และนวัตกรรมการจัดการ by Author "Patchanee Cheyjunya"
Now showing items 1-10 of 10
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Beijing film academy in search of individuation
; (National Institute of Development Administration, 2017)
“Beijing Film Academy in Search of Individuation” is a qualitative research aiming to study instructional curriculum of Beijing Film Academy (BFA) , social context, and other environmental factors, such as the quality of BFA students, instructors, and executives, including related physical factors. The Concept of Individuation of Gilbert Simondon and A Theory of Practice of Pierre Bourdieu, including the Concept of Knowledge and Power of Michel Foucault is used as a framework for this study. Data collection is conducted by documentary ... -
Communication standards for sustainable development of Thai listed companies
; (National Institute of Development Administration, 2020)
The research is aimed to construct communication standards, indicators, and scoring or assessment criteria for communication standards towards sustainable development that are accepted by practitioners based on the systems concepts and theory as the main conceptual framework, to be applied for the listed companies in Thailand and organizations following a sustainable development approach. The constructed communication standards are expected to be an important tool that helps to plan, evaluate, and improve a communication process towards organizational ... -
Gay: the construction of sexual myths in advertisements
; (National Institute of Development Administration, 2018)
The objectives of the study, Gay: The Construction of Sexual Myths in Advertisement, are to study the changes of sexual myths in advertisements with gay-related content and to study consumers’ decoding of meanings in advertisements with gay-related content. The study is a qualitative research composing of various methodologies: documentary research, textual analysis, interview, in-depth interview and focus-group interview. The results reveal that signs conveying meanings through codes of advertisement elements are classified ... -
Imagined asean identity in Thai television programs
; (National Institute of Development Administration, 2017)
This study was a qualitative research aimed to analyze the construction of ASEAN identity in Thai television programs and the decoding of ASEAN identity conveyed in Thai television program by the youth audience. Textual analysis of 6 television programs presenting social and cultural content about ASEAN during 2014- 2016, totaling 57 episodes, was conducted with in-depth interview with 25 students in the area of ASEAN Studies from 4 universities: Kasetsart, Thammasart, Chiangmai, and Walailuk. The following findings were found: All Thai television ... -
Innovation of transmission process in networks communication from business alliances to educational alliances
; (National Institute of Development Administration, 2017)
This research is a qualitative research, aimed to study a transmission process, success and failure factors and to design a model of a network communication from business alliances to educational alliances. The research methodologies are a documentary analysis, a participatory observation and in-depth interviews with 33 key informants who are the opinion Leader of the organization, operational executives, heads of network groups, an academician, stakeholders, and alliances in both business and education sectors. The finding reveals that the ... -
Structural equation model development of communication factors influencing donation to non-profit organizations
; (National Institute of Development Administration, 2020)
The study is aimed to study 1) to explore communication methods applied by successful nonprofit organizations in Thailand, 2) to analyze communication factors influencing donors’ decision on donation for nonprofit organizations, and 3) to develop a structural equation model of communication factors influencing donors’ decision on donation for nonprofit organizations and test its congruence with the empirical data. The study is mixed-method research, divided into 2 parts. Part 1: Qualitative research was conducted with in-depth interviews with 4 ... -
The causal model of factors affecting Thai customer loyalty towards e-commerce business
; (National Institute of Development Administration, 2017)
This research utilizes the mixed method research with the objectives to develop and to examine the consistency between the causal model of factors affecting Thai customers loyalty towards e-commerce business and the empirical data, furthermore to explore the opinions of academics and online marketers in relating to the marketing communication factors influencing Thai customers loyalty to e-commerce business. The research method has been divided consecutively into two parts which are; Part 1: the quantitative research conducting survey methodology ... -
The development of a structural equation model of communication factors for health communication of community
; (National Institute of Development Administration, 2016)
This research was meant to study (1) the means of communication based on three paradigms of health in successful communities; (2) to analyze the communication factors that lead to the success stories of communities in health communication; and (3) to develop and validate the congruence of the measurement model and the structural equation model of communication factors for health communication of community with empirical data. Research methodology was mixed method separated into 2 phases the following: Phase I: qualitative research method that ... -
The development of Asean cultural indices and Asean cultural measurement for media
; (National Institute of Development Administration, 2017)
This research is an exploratory research, applying mixed research methods of both qualitative and quantitative, aims to study typology, domain, and characteristics of cultural indices and measurement for media. The research was conducted in 3 stages. The first stage was the stage of documentary research on related theories, concepts, and articles, and of gaining experts’ opinions by Delphi Technique. The second stage was the stage of factor extraction towards cultural sub-components and indicator factors, conducted with 720 mainland-ASEAN ... -
The model of success factors affecting consumer purchase intention by video advertising via online influencers
; (National Institute of Development Administration, 2021)
The study was mixed-method research of both qualitative and quantitative, aimed 1) to study the development of advertising using an online influencer from the past to the present, and 2) to test a structural equation model of success factors affecting consumers’ purchase intention by video advertising via online influencers. The research was conducted into two parts. Part 1: Qualitative research was conducted by descriptive research methodology, which was documentary research of information or articles on websites within 10 years from 2011 – at ...