Browsing คณะนิเทศศาสตร์และนวัตกรรมการจัดการ by Author "Peerawat Tan-intaraarj"
Peerawat Tan-intaraarj; Wichian Lattipongpun (National Institute of Development Administration, 2016)
Human behavior can be influenced by the media through observational learning. Visual and verbal communication act as stimuli that can have a strong impact on the learning process. However, music can be considered a third form of communication, and thus, this research, “The Interpretation of Music Style among Music Students in Bangkok”, has two research objectives: 1) to identify how music tracks can influence music students’ mental imaging and 2) to study how specific behaviors in decision making and mental images are influenced by music ...