Browsing คณะนิเทศศาสตร์และนวัตกรรมการจัดการ by Author "Pornchai Chanvisatlak"
Pornchai Chanvisatlak; Asawin Nedpogaeo (National Institute of Development Administration, 2019)
The study on Social TV: Communication from Television to Facebook (Workpoint TV and Thairath TV) is a mixed method research, comprising of content analysis on ThairathTV’s official Facebook page and interviews the operator on their content selection and their transmedia production process in order to publicize their television content on the official Facebook page, as well as the interaction of the users. The study found that: During normal period , the social media team would select and deliver content based on television station’s position. ...