Browsing คณะนิเทศศาสตร์และนวัตกรรมการจัดการ by Author "Rittipol Kuntasuwun"
Strategic sustainability communication model of listed companies in the stock exchange of Thailand Rittipol Kuntasuwun; Yubol Benjarongkij (National Institute of Development Administration, 2018)
“Sustainable development” or “Sustainability” is indicative of Thailand being affected by the "Bubble Economy" in 1997. During the crisis His Majesty the King Rama IX gave a royal remark to the Thai people with concept "Sufficiency Economy Philosophy", which has been adopted as a framework for sustainability. Thailand has encountered several weaknesses such as society, economy, politics, and environment. In 2015, Thai Cabinet has prepared the "National strategy" as motto as "Stable, Prosperous, and Sustainable". In the respect of Thai listed ...