Browsing คณะนิเทศศาสตร์และนวัตกรรมการจัดการ by Author "Worawudh Phakdiburut"
An analytical study of factors affecting innovative capability and adaptation strategies of Thai newspaper organizations in the digital age Worawudh Phakdiburut; Jitraporn Sudhivaraseth (National Institute of Development Administration, 2018)
This research aims to 1) examine the factors affecting the innovative capability of Thai newspaper organizations in the digital age, and 2) investigate the adaptation strategies of Thai newspaper organizations in the digital age. A mixed-method research, quantitative and qualitative approaches, was employed. For the quantitative approach, a survey was administered via questionnaires. The sample consisted of 400 personnel in Thai newspaper organizations, selected by multi-stage sampling technique. Statistical data analysis was conducted by descriptive ...