Browsing คณะนิเทศศาสตร์และนวัตกรรมการจัดการ by Subject "Media literacy"
Now showing items 1-2 of 2
-
Media literacy learning schema for Thai generation Y
; (National Institute of Development Administration, 2015)
The purpose of this study to is to construct a media literacy learning schema for Generation Y based on characteristics and competencies that exist within the Thai context. A needs assessment was conducted to evaluate Generation Y’s level of media literacy skills in three key areas, namely, people’s ability to access, evaluate, and create media content and information, as conceptualized in UNESCO Media and Information Literacy (MIL) framework. The needs assessment has enabled the identification of Thai Generation Y’s weaknesses and strengths ... -
The comparison of teaching approaches for media literacy: case study of Assumption university student
; (National Institute of Development Administration, 2018)
This research presents the comparison between 3 teaching approaches to find the most effective teaching approach and create guideline for choosing teaching approach for media literacy education, to ultimately improve the level of media literacy in Thai youth. The approaches being compared are the 100% lecture-based approach, the 50% lectures-based and 50% activity-based, and the 100% activity-based approach. The 50% lecture-based and 50% activity-based is expected to be the most effective teaching approach. This research study is an experimental ...