Browsing คณะนิเทศศาสตร์และนวัตกรรมการจัดการ by Subject "Sex in mass media"
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(National Institute of Development Administration, 2018);
The objectives of the study, Gay: The Construction of Sexual Myths in Advertisement, are to study the changes of sexual myths in advertisements with gay-related content and to study consumers’ decoding of meanings in advertisements with gay-related content. The study is a qualitative research composing of various methodologies: documentary research, textual analysis, interview, in-depth interview and focus-group interview. The results reveal that signs conveying meanings through codes of advertisement elements are classified ...