Browsing คณะนิเทศศาสตร์และนวัตกรรมการจัดการ by Subject "Structural equation modeling"
Now showing items 1-2 of 2
The causal model of factors affecting Thai customer loyalty towards e-commerce business (National Institute of Development Administration, 2017);
This research utilizes the mixed method research with the objectives to develop and to examine the consistency between the causal model of factors affecting Thai customers loyalty towards e-commerce business and the empirical data, furthermore to explore the opinions of academics and online marketers in relating to the marketing communication factors influencing Thai customers loyalty to e-commerce business. The research method has been divided consecutively into two parts which are; Part 1: the quantitative research conducting survey methodology ...
The model of success factors affecting consumer purchase intention by video advertising via online influencers (National Institute of Development Administration, 2021);
The study was mixed-method research of both qualitative and quantitative, aimed 1) to study the development of advertising using an online influencer from the past to the present, and 2) to test a structural equation model of success factors affecting consumers’ purchase intention by video advertising via online influencers. The research was conducted into two parts. Part 1: Qualitative research was conducted by descriptive research methodology, which was documentary research of information or articles on websites within 10 years from 2011 – at ...