Browsing คณะนิเทศศาสตร์และนวัตกรรมการจัดการ by Subject "Structural equation modeling"
Now showing items 1-1 of 1
(National Institute of Development Administration, 2017);
This research utilizes the mixed method research with the objectives to develop and to examine the consistency between the causal model of factors affecting Thai customers loyalty towards e-commerce business and the empirical data, furthermore to explore the opinions of academics and online marketers in relating to the marketing communication factors influencing Thai customers loyalty to e-commerce business. The research method has been divided consecutively into two parts which are; Part 1: the quantitative research conducting survey methodology ...