Browsing คณะนิเทศศาสตร์และนวัตกรรมการจัดการ by Subject "celebrities"
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The journeys of capital accumulation, transformation, extension and communication strategies for the image-making of Thai marathon running celebrities (National Institute of Development Administration, 2021);
This research aims to study the processes of capital accumulation, capital transformation and capital extension of Thai marathon running celebrities and to study communication strategies for the image-making of Thai marathon running celebrities. The study separates into three parts: personal background, their duration in the entertainment field, and their duration in the marathon field. According to the study objectives, the sample population is selected by the purposive sampling method using the selection criteria. The individuals who are mentioned ...