Now showing items 1-20 of 71

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    An analytical study of factors affecting innovative capability and adaptation strategies of Thai newspaper organizations in the digital age 

    Worawudh Phakdiburut; Jitraporn Sudhivaraseth (National Institute of Development Administration, 2018)

    This research aims to 1) examine the factors affecting the innovative capability of Thai newspaper organizations in the digital age, and 2) investigate the adaptation strategies of Thai newspaper organizations in the digital age. A mixed-method research, quantitative and qualitative approaches, was employed. For the quantitative approach, a survey was administered via questionnaires. The sample consisted of 400 personnel in Thai newspaper organizations, selected by multi-stage sampling technique. Statistical data analysis was conducted by descriptive ...
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    Communication factors affecting training effectiveness of business organizations 

    Jompon Jeebpinyo; Yubol Benjarongkij (National Institute of Development Administration, 2020)

    The research is aimed for three objectives:  1) To study communication methods of professional trainers in organizing training, 2) to study training communication factors that affect training effectiveness of business organizations, and 3) to test the researcher’s developed structural equation model of latent variables, namely professional trainers’ qualifications and competence, training environmental management, trainees, and training effectiveness, with empirical data.   Mixed methods of qualitative and quantitative research were conducted. ...
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    Communication for localism empowerment through singing contest KIKDUU tv program 

    Pimchaya Fakpiem; Asawin Nedpogaeo (National Institute of Development Administration, 2020)

    This study has the objective to examine nationalism and localism in the KikDuu Singing Contest through the program production process. The goal is to study localism awareness among the audiences of the KikDuu Singing Contest. The researcher analyzed 28 tapes using the seven components to examine nationalism and localism in the program content. In addition, in-depth interviews were conducted with eight key informants of whom are program producers and thirty five audiences. The research revealed nationalism and localism in the KikDuu Singing ...
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    Communication for the foreign football player's cultural adjustment in Thailand league football club 

    Akkarong Punpong; Warat Karuchit (National Institute of Development Administration, 2019)

    The research has the four objectives as follows: 1. To examine and develop a causal model of factors influencing of Demographic characteristics, Communication skills, Attitude toward Thai people, Interpersonal communication and Media usage behavior to be affected the foreign football players' adjustment in Thailand league football clubs. 2. The analysis of the direct effect, indirect effect and total effect, is focused on testing the Demographic characteristics, Communication skills, Attitude toward Thai people, Interpersonal communication ...
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    Data journalism: principle development and knowledge adaptation in Thailand 

    Ekapon Thienthaworn; Warat Karuchit (National Institute of Development Administration, 2018)

    This research aims to: 1) study the knowledge and use of Data Journalism in other countries; 2) study the knowledge and use of Data Journalism in Thailand as well as the obstacles and problems in the development of knowledge and use of Data Journalism in Thailand; and 3) create the guidelines for development the knowledge and promotion of the use of Data Journalism in Thailand. The qualitative research methodology is used to conduct a research. Firstly, the documentary research was used to examine and analyze all related documents , which were ...
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    Digital competence and digital literacy in social media usage for the visually impaired youths in Thailand 

    Prapaporn Ratano; Warat Karuchit (National Institute of Development Administration, 2018)

    The objective of this study to examine the social media usage for the visually impaired youths in terms of digital competence and digital literacy, the result of social media using and create guidelines for the development of digital literacy in social media usage for visually impaired youths. This research utilized the mixed methods research methodology. The quantitative study or survey used the questionnaire as the data collection tool to collect data from a sample of 260 high school or equivalent and undergraduate students. The qualitative ...
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    Digital literacy of the aviation labour force in Eastern economic corridor 

    Sariyapa Kantawan; Kullatip Satararuji (National Institute of Development Administration, 2021)

    The study was a mixed-method of both qualitative and quantitative research, aimed 1) to study the current condition of the aviation industry in Eastern Economic Corridor 2) to analyse the main factors that affect the digital literacy of the aviation labour forces and 3) to find the correlation of the main factors that affect the digital literacy of the aviation labour forces. The research was conducted into two parts. Part 1: Qualitative research was conducted by descriptive research methodology, which was conducted by using literature reviews ...
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    Gay: the construction of sexual myths in advertisements 

    Chachaya Sakuna; Patchanee Cheyjunya (National Institute of Development Administration, 2018)

               The objectives of the study, Gay: The Construction of Sexual Myths in Advertisement, are to study the changes of sexual myths in advertisements with gay-related content and to study consumers’ decoding of meanings in advertisements with gay-related content. The study is a qualitative research composing of various methodologies: documentary research, textual analysis, interview, in-depth interview and focus-group interview.           The results reveal that signs conveying meanings through codes of advertisement elements are classified ...
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    Gesture-based interaction for an office syndrome prevention : health communication through integrating experience into daily life for an arm-swing input device 

    Nuanphan Kaewpanukrangsi; Chutisant Kerdvibulvech (National Institute of Development Administration, 2018)

    Arm swing is a well-known exercise practiced throughout Asia. The benefits of regular exercise affect a person’s gait, shoulder function as well as head and body strength.  This research presents a new study of gesture-based interaction by using arm swing as a gestural input command applied to any digital device used by people aged 21 to 50 years of age during their workday. After selecting five different occupations, i.e., student, lecturer, office worker, designer and industrial worker, their different routine tasks were studied.  The sampling ...
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    Identities and communication network of the middle-class underground lotto gamblers 

    Wachirarat Nirantechaphat; Asawin Nedpogaeo (National Institute of Development Administration, 2020)

    This research has the objectives to study the identies of middle-class underground lotto gamblers and the subsequent development of the communication network. The study examines the connection among major dealers, small dealers, sellers, and middle-class underground lotto gamblers. It is a qualitative research utilizing in-depth interview for data collection from 15 respondents from Nakhon Ratchasima Province. The respondents have more than 5 years experience with income more than 18,000 baht. Consideration would be made based on the occupation, ...
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    Innovation of transmission process in networks communication from business alliances to educational alliances 

    Tanyaluck Thanapakit; Patchanee Cheyjunya (National Institute of Development Administration, 2017)

    This research is a qualitative research, aimed to study a transmission process, success and failure factors and to design a model of a network communication from business alliances to educational alliances. The research methodologies are a documentary analysis, a participatory observation and in-depth interviews  with 33 key informants who are the opinion Leader of the organization, operational executives, heads of network groups, an academician, stakeholders, and alliances in both business and education sectors. The finding reveals that the ...
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    Level of civic engagement on facebook and factors and motivations to create civic netizens : case study of assumption university students 

    Ammaritta Rattanapanop; Warat Karuchit (National Institute of Development Administration, 2019)

              The research of Level of civic engagement on Facebook and factors and motivations to create civic netizens: case study of Assumption university students is a quantitative and qualitative research. The researcher uses an experiment on Facebook and in depth interview to find (1) level of engagement (2) factors facilitate university students to become civic netizens (3) motivations facilitating for youth to become civic netizens (4) approach to create civic netizens. The research result demonstrates that (1) Thai youth have low level of ...
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    New paradigm narrative and construction of meanings of Thai television drama with cross-media content 

    Sirasa Chalainanont; Asawin Nedpogaeo (National Institute of Development Administration, 2020)

    This research aims (1) to study the intertextuality between a Taiwanese television drama called “The Fierce Wife” and a Thai television drama called “Mia (Wife) 2018”; (2) to study the intercultural communication, values, ideology, and construction of the meanings of the “wife” of the television drama called “Mia (Wife) 2018” through the components of the new paradigm narrative; and (3) to study the audience’s perception and interpretation of the meanings of the “wife” of “Mia (Wife) 2018”. The research is qualitative, and the main methodologies ...
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    Roles of discourses and the meanings of same-sex marriage communicated in the news of mass media in Thailand 

    Siriwat Mathet; Asawin Nedpogaeo (National Institute of Development Administration, 2020)

    The research, entitled “Roles of Discourses and the Meanings of Same-Sex Marriage Communicated in the News of Mass Media in Thailand,” reflects the study of meaning construction and power through discursive practice on same-sex marriage via the presentation of news of mass media in Thailand, including the study on the perception and interpretation of receivers with different social experiences and backgrounds. The concepts of sexual diversity, marriage, same-sex marriage, discourse, and discourse analysis, including audience analysis by a cultural ...
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    Social media as a tool for family communication in the digital age: communication functions, relationship bonding and building of mutual understanding 

    Korakot Sanjit; Warat Karuchit (National Institute of Development Administration, 2017)

    This research aims to study the role of social media as a tool for family communication in the digital age. A mixed methodology, i.e., quantitative and qualitative, was employed. The results are as follows: Social Media plays a major role in family communications during this digital age with the attributes of the communication and application techniques employed affording a wide range of communication methods. These then have expanded the limits previously set on time and place, thus promoting more communications between the family under four ...
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    Social TV: Communication from Television to Facebook (Workpoint TV and Thairath TV) 

    Pornchai Chanvisatlak; Asawin Nedpogaeo (National Institute of Development Administration, 2019)

    The study on Social TV: Communication from Television to Facebook (Workpoint TV and Thairath TV) is a mixed method research, comprising of content analysis on ThairathTV’s official Facebook page and interviews the operator on their content selection and their transmedia production process in order to publicize their television content on the official Facebook page, as well as the interaction of the users. The study found that: During normal period , the social media team would select and deliver content based on television station’s position. ...
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    Strategic sustainability communication model of listed companies in the stock exchange of Thailand 

    Rittipol Kuntasuwun; Yubol Benjarongkij (National Institute of Development Administration, 2018)

    “Sustainable development” or “Sustainability” is indicative of Thailand being affected by the "Bubble Economy" in 1997. During the crisis His Majesty the King Rama IX gave a royal remark to the Thai people with concept "Sufficiency Economy Philosophy", which has been adopted as a framework for sustainability. Thailand has encountered several weaknesses such as society, economy, politics, and environment. In 2015, Thai Cabinet has prepared the "National strategy" as motto as "Stable, Prosperous, and Sustainable". In the respect of Thai listed ...
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    Structural equation model of corporate social responsibility innovation, corporate image and corporate reputation towards corporate social responsibility innovation adoption among generation Y 

    Chonnikarn Seritanondh; Yubol Benjarongkij (National Institute of Development Administration, 2018)

    This research on Structural Equation Model of Corporate Social Responsibility Innovation, Corporate Image and Corporate Reputation towards Corporate Social Responsibility Innovation Adoption among Generation Y aims to (1) examine the social issues and the attributes of innovation in CSR innovation of three organizations; Charoen Pokphand Foods Public Co, Ltd., Siam Cement Group Public Co, Ltd. and PTT Public Co, Ltd.  and (2) test the Structural Equation Model of CSR innovation, corporate image and corporate reputation towards CSR innovation ...
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    Television industry and its role in the new media landscape under the system of digital economy 

    Natthakan Kaewkhum; Yubol Benjarongkij (National Institute of Development Administration, 2020)

    This research is aimed to study changes in the television industry in Thailand under the digital economy system, to explore the adaptation of the television industry in Thailand in the new media landscape, to examine the roles of television in the new media landscape, and to investigate viewers’ perspectives on the roles and adaptation of television in the new media landscape. The research is a mixed-methods study, composing of both qualitative and quantitative research. For the qualitative research, documentary research, and content analysis on ...
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    Thai multinational companies and their corporate branding in the Asean region 

    Aditap Ketchart; Yubol Benjarongkij (National Institute of Development Administration, 2018)

    The objectives of the study, Thai multinational companies and their corporate branding in the ASEAN region, are to study the process of corporate branding of multinational companies in Thailand, to study the process of corporate branding of multinational companies in the ASEAN region.to study the factors based on the branding process of domestic organizations and expansion to ASEAN and to summarize data based on the corporate branding model for Thai multinational companies to expand to the ASEAN region. The study used qualitative research through ...