Browsing คณะการจัดการการท่องเที่ยว by Title
Now showing items 52-71 of 206
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Online marketing strategies for community-based tourism in the Andaman cluster of Thailand
; (National Institute of Development Administration, 2020)
The main goal of this study was to initiate online marketing strategies for CBT destinations in the Andaman cluster of Thailand. In order to accomplish the goal, the objectives of this study are 1) to analyse the current online marketing situation of CBT destinations in the Andaman cluster of Thailand, 2) to classify homogenous segments of CBT tourists, 3) to investigate online marketing factors influencing intentions to visit of CBT tourists, and 4) to initiate online marketing strategies that suit CBT destinations in the Andaman cluster of ... -
Perceived value development for cultural tourism destination: a case study of Phuthai village, Baan Khok Kong Kalasin province
; (National Institute of Development Administration, 2018)
The main aim of this study is to investigate a tourist value perception toward cultural tourism destination: A case study of Phuthai Village, Baan Khok Kong Kalasin province. A quantitative method was employed with a self-administered survey and using purposive sampling technique for data collecting process. A total of two hundred and twelve responses were collected and a multiple regression technique was used to analyze data. The findings revealed that five value components, including functional, social, emotional, epistemic and ... -
Policy implication for Patong beach management through multi-stakeholder participatory approach
; (National Institute of Development Administration, 2020)
The objectives of this research were to 1) To study the current beach management context of Patong beach. 2) To evaluate the efficiency of the current beach management of Patong beach. 3) To measure the participatory level and demand for participation of stakeholders in Patong beach management. and 4) To suggest the policy implication for Patong beach management through multi-stakeholder participatory approach. Mixed method was employed to answer the objective. Researchers gathered 400 from tourists to evaluate the efficiency of the current ... -
Policy implication of tourism management for Japanese senior tourists : a case study of Chiang Rai Province, Thailand
; (National Institute of Development Administration, 2021)
Japanese senior tourist group is prioritized by Thailand’s tourism industry due to the increasing number, the quality, and the high purchasing power. However, most Japanese senior tourists have traveled to Thailand’s main tourist destinations, not secondary destinations. Chiang Rai, the northernmost province of Thailand, is one of the secondary destinations and is not yet widely known by Japanese senior tourists. However, Chiang Rai is selected to be one of the fourteen provinces of Thailand suitable for senior tourists due largely to its very ... -
Policy recommendations for developing Thailand's image as a medical tourism destination to establish destination loyalty
; (National Institute of Development Administration, 2016)
Medical tourism is a developing market for Thailand’s tourism industry, and offers a unique alternative to the issues associated with an excessive reliance on traditional forms of tourism. Previous literature on this subject is limited. The primary focus has been on the economic and social impacts of medical tourism on a host country, and on the quality of medical services that influence medical tourists’ loyalty. There has been insufficient research conducted on developing Thailand’s image as a medical tourism destination to establish ... -
Policy recommendations for Thailand community-based tourism value creation
; (National Institute of Development Administration, 2016)
The objectives of this study were: 1 ) to study the factors affecting Thailand community- based tourism value creation, 2) to study the causal relationship between factors affecting Thailand community-based tourism value creation, and 3) to propose policy recommendations for Thailand community- based tourism value creation. This study was conducted by studying related internal factors and relationships of all 5 aspects affecting the Thailand community-based tourism value creation based on the priority: 1) Community collaboration and ... -
Process of community enhancement on tourism promotion marketing for community-based tourism destination in designated Pattaya and Vicinity area
; (National Institute of Development Administration, 2020)
This research aims 1) to develop an indicator used for evaluating community enhancement of tourism promotion marketing in community–based tourism destinations in designated Pattaya and vicinity areas, 2) to evaluate the community enhancement of tourism promotion marketing for community–based tourism destinations in the designated Pattaya and vicinity areas, 3) to obtain the community’s potential reinforcement method in the aspect of tourism marketing promotion currently proceeded by the related parties, and 4) to create a process of community ... -
Promoting the value of Lanna cultural heritage tourism resources for Thai youth tourists
; (National Institute of Development Administration, 2017)
Due to loose of value of cultural heritage tourism resources, including the promoting of Thai youth tourist’ potential which they are one of the main target groups for cultural tourism of the Tourism Strategy 2015-2017 (Ministry of Tourism and Sports, 2015: 21), and the problem of number of Thai youth tourists visiting Lanna cultural heritage tourism site have decreased (Office of Strategic Management, Upper North Region 1, 2014 - 2017) including the importance of youth tourists market for the future as per the report of World Youth Student & ... -
Public policy recommendations for enhancing hotel business order in Phuket Thailand
; (National Institute of Development Administration, 2020)
The research aims to (1) analyze and synthesize the laws and regulations which are related to the hotel business application in Phuket (2) investigate the methods and systems of applying for a hotel business operating and licensing and study the process of the adaptation into the legal system for unlicensed hotel, and (3) create the public policy recommendations for enhancing the hotel business order in Phuket, Thailand. A qualitative research methodology was conducted. Primary data collection has relied on in-depth interviews with the semi-structured ... -
Risk perception prevention for international retirement migration
; (National Institute of Development Administration, 2017)
This study attempts to fulfill the research gap concerning perceived risks of international retirement migration toward a tourism destination. The consequences of risk perception have influenced tourist behavior intention (Simpson, Cruz-Milan, & Gressel, 2014). Perceived risks reduction strategy helps to promote a destination image and trust (Cases, 2002; Kim, Qu, & Kim, 2009). Therefore, the research aim for this study is to seek for the answer to how to prevent risk perception for international retirement migration. To achieve the research ... -
Service operational effectiveness and airline marketing strategy factors effecting purchasing intentions in star alliance airline members
; (National Institute of Development Administration, 2017)
Nowadays airline marketing strategies are very vital in influencing purchase intention. In Asia, strategic airline alliance has been employed to increase competitiveness particularly Asia-based airlines. As a result, the objectives of this research are 1.) To examine the effectiveness of the airline marketing strategies practiced by Asia-based Star Alliance airline members, 2.) To identify the airline marketing strategy factors influencing purchasing intention of Star Alliance airline members, 3.) To examine the airline service operational ... -
Strategies for enhancing true loyalty of airline passengers and employees through customer-oriented service employees: a study of the low-cost airline business in Thailand
; (National Institute of Development Administration, 2018)
Despite the continuous growth in the demand for low-cost airlines (LCAs) in Thailand, airline profits are less impressive than they may seem due to several challenges especially intense competition and price wars, the two key factors likely to have an impact on LCAs’ earnings and competitiveness. Although proactive strategies have been devised to address the issue, they are unable to create sustainability and maintain customer retention. This study employed the concept of customer orientation of service employee (COSE) that could increase the ... -
Sustainable tourist destination brand image assessment case study of Mae Kam Pong community
; (National Institute of Development Administration, 2017)
This study examines the relationship between attributes-holistic uniqueness: slow tourism, psychology: emotion and sustainable image in the context of community-based tourism. An image of tourism brand at present plays important roles in the construction of tourist attraction. An image of tourism brand is a marketing strategy which can make tourist attractions be successful. In the past, a study on an image of tourism brand put the importance on brand image as most viewed by tourists. The image measuring of community-based tourism at the ... -
Thailand airport operation model for the low-cost carriers
; (National Institute of Development Administration, 2014)
An expansion of low-cost carriers (LCC) has increased the number of air passengers and visitors within a tourism system. This growth has also challenged airports by shaping their operations. This study came forth because of the deficiency of research on the links between Thailand airport operations and low-cost carriers, and the airport operational pattern for such carriers. Thus, the purposes of the study were to 1) study the operational efficiency of Thailand airports from low-cost carriers’ perspectives, 2) investigate levels of importance ... -
The 1st Thailand futurist conference 2021: transforming through crises
(สถาบันบัณฑิตพัฒนบริหารศาสตร์, 2022-11)
งานสัมมนาวิชาการระดับชาติด้านอนาคตศึกษา Thailand Futurist Conference 2021: Transforming through Crises จัดขึ้นเมื่อวันที่ 16 ธันวาคม 2564 นำเสนอกิจกรรมการแลกเปลี่ยนเรียนรู้ 4 กิจกรรมหลัก ได้แก่ 1) แนวโน้มสำคัญของอนาคต อนาคตศึกษา และการปรับตัวขององค์กรและประเทศจากผู้มีประสบการณ์การคาดการณ์อนาคตเชิงยุทธศาสตร์ที่มีชื่อเสียงระดับโลก ภายใต้หัวข้อ "Transforming Through Crises" 2) ทำความเข้าใจกับอนาคตของประเทศไทย...ในหัวใจของคนรุ่นใหม่ เพื่อค้นหาโอกาส โจทย์ของการวิจัยและพัฒนา และแนวทางการปรับตัวของประเทศเพื่อส่งมอบอนาคตที่ดีต่อใจคนรุ่นใหม่ จากวิทยากรค ... -
The branding process of the world heritage historic city of Ayutthaya
; (National Institute of Development Administration, 2018)
This study was established on the tourism and marketing perspectives of the stakeholders regarding the branding process of the cultural world heritage sites in Thailand. The Historic City of Ayutthaya world heritage site was selected as the unit to be studied. Thus, the purposes of the study were to 1) study the potential of the Historic City of Ayutthaya site, 2) analyze the marketing of the Historic City of Ayutthaya site, 3) evaluate the potential of the stakeholders in branding of the Historic City of Ayutthaya site, and 4) propose a branding ... -
The casual effects of human resource practices, supervisor support, and coworker support, influencing on organizational citizenship behaviour towards job performance of frontline employees in four-star hotels in Phuket, Thailand
; (National Institute of Development Administration, 2019)
This study attempts to propose and examine a theoretical conceptual model that investigates the causal effects of hotel frontline employees’ perceptions of human resource (HR) practices, supervisor support, and coworker support, influencing on organizational citizenship behaviour (OCB) towards job performance in the context of four-star hotels in Phuket, Thailand. The mediating effects of OCB are also highlighted. HR practices in this study are in a form of high-performance work practices (HPWPs) consisting of selective staffing, rewards, training, ... -
The causal effect of islamic attributes of destination upon tourist satisfaction and loyalty under mediating roles of perceived trip quality and perceived trip values : a case study of Krabi Province, Thailand
; (National Institute of Development Administration, 2019)
Global Muslim travel market is regarded as having high potential in terms of population growth and high expenditure. Yet, it remains relatively untapped. Many previous studies mentioned the effects of Islamic attributes of destination toward motivation to visit as well as tourist satisfaction and loyalty. However, there is a lack of empirical research in non-Muslim country as well as Thailand in particular. Besides, it was also found that perceived trip quality and perceived trip values exert influence over tourist satisfaction and loyalty; little ... -
The causal model of the influence of nightlife's risk perception and destination image toward female tourists' behavioral intention under mediating effects of satisfaction
; (National Institute of Development Administration, 2019)
The female travel market is regarded as having a high potential in terms of travel growth rate and high expenditure. In Thailand found that female tourist spending on various areas, such as Thai food testing, spa, and nightlife, etc. The female travel market is regarded as having a high potential in terms of travel growth rate and high expenditure. Thailand found female tourists spending on various areas, such as Thai food testing, spa, and nightlife, etc. In addition, They aware of safety and security as a priority of travel decisions. Nightlife ... -
The cross-cultural learning process of Thai spa uniqueness and identity for Russian customers in Moscow city, Russian federation
; (National Institute of Development Administration, 2017)
This dissertation 1) studied the uniqueness of Thai spa services in the view of Russian customers and the identity concepts of Thai spa entrepreneurs in Moscow City; 2) explored the methods of creating cross-cultural learning process about the uniqueness of Thai spa services for Russian customers; 3) identified the desires for a cross-cultural learning process about the uniqueness of Thai spa services for Russian customers; and 4) created a cross-cultural learning process of Thai spa uniqueness and identity for Russian customers.