Browsing คณะการจัดการการท่องเที่ยว by Title
Now showing items 64-83 of 210
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Service operational effectiveness and airline marketing strategy factors effecting purchasing intentions in star alliance airline members
; (National Institute of Development Administration, 2017)
Nowadays airline marketing strategies are very vital in influencing purchase intention. In Asia, strategic airline alliance has been employed to increase competitiveness particularly Asia-based airlines. As a result, the objectives of this research are 1.) To examine the effectiveness of the airline marketing strategies practiced by Asia-based Star Alliance airline members, 2.) To identify the airline marketing strategy factors influencing purchasing intention of Star Alliance airline members, 3.) To examine the airline service operational ... -
Strategies for enhancing true loyalty of airline passengers and employees through customer-oriented service employees: a study of the low-cost airline business in Thailand
; (National Institute of Development Administration, 2018)
Despite the continuous growth in the demand for low-cost airlines (LCAs) in Thailand, airline profits are less impressive than they may seem due to several challenges especially intense competition and price wars, the two key factors likely to have an impact on LCAs’ earnings and competitiveness. Although proactive strategies have been devised to address the issue, they are unable to create sustainability and maintain customer retention. This study employed the concept of customer orientation of service employee (COSE) that could increase the ... -
Sustainable tourist destination brand image assessment case study of Mae Kam Pong community
; (National Institute of Development Administration, 2017)
This study examines the relationship between attributes-holistic uniqueness: slow tourism, psychology: emotion and sustainable image in the context of community-based tourism. An image of tourism brand at present plays important roles in the construction of tourist attraction. An image of tourism brand is a marketing strategy which can make tourist attractions be successful. In the past, a study on an image of tourism brand put the importance on brand image as most viewed by tourists. The image measuring of community-based tourism at the ... -
Thailand airport operation model for the low-cost carriers
; (National Institute of Development Administration, 2014)
An expansion of low-cost carriers (LCC) has increased the number of air passengers and visitors within a tourism system. This growth has also challenged airports by shaping their operations. This study came forth because of the deficiency of research on the links between Thailand airport operations and low-cost carriers, and the airport operational pattern for such carriers. Thus, the purposes of the study were to 1) study the operational efficiency of Thailand airports from low-cost carriers’ perspectives, 2) investigate levels of importance ... -
The 1st Thailand futurist conference 2021: transforming through crises
(สถาบันบัณฑิตพัฒนบริหารศาสตร์, 2022-11)
งานสัมมนาวิชาการระดับชาติด้านอนาคตศึกษา Thailand Futurist Conference 2021: Transforming through Crises จัดขึ้นเมื่อวันที่ 16 ธันวาคม 2564 นำเสนอกิจกรรมการแลกเปลี่ยนเรียนรู้ 4 กิจกรรมหลัก ได้แก่ 1) แนวโน้มสำคัญของอนาคต อนาคตศึกษา และการปรับตัวขององค์กรและประเทศจากผู้มีประสบการณ์การคาดการณ์อนาคตเชิงยุทธศาสตร์ที่มีชื่อเสียงระดับโลก ภายใต้หัวข้อ "Transforming Through Crises" 2) ทำความเข้าใจกับอนาคตของประเทศไทย...ในหัวใจของคนรุ่นใหม่ เพื่อค้นหาโอกาส โจทย์ของการวิจัยและพัฒนา และแนวทางการปรับตัวของประเทศเพื่อส่งมอบอนาคตที่ดีต่อใจคนรุ่นใหม่ จากวิทยากรค ... -
The branding process of the world heritage historic city of Ayutthaya
; (National Institute of Development Administration, 2018)
This study was established on the tourism and marketing perspectives of the stakeholders regarding the branding process of the cultural world heritage sites in Thailand. The Historic City of Ayutthaya world heritage site was selected as the unit to be studied. Thus, the purposes of the study were to 1) study the potential of the Historic City of Ayutthaya site, 2) analyze the marketing of the Historic City of Ayutthaya site, 3) evaluate the potential of the stakeholders in branding of the Historic City of Ayutthaya site, and 4) propose a branding ... -
The casual effects of human resource practices, supervisor support, and coworker support, influencing on organizational citizenship behaviour towards job performance of frontline employees in four-star hotels in Phuket, Thailand
; (National Institute of Development Administration, 2019)
This study attempts to propose and examine a theoretical conceptual model that investigates the causal effects of hotel frontline employees’ perceptions of human resource (HR) practices, supervisor support, and coworker support, influencing on organizational citizenship behaviour (OCB) towards job performance in the context of four-star hotels in Phuket, Thailand. The mediating effects of OCB are also highlighted. HR practices in this study are in a form of high-performance work practices (HPWPs) consisting of selective staffing, rewards, training, ... -
The causal effect of islamic attributes of destination upon tourist satisfaction and loyalty under mediating roles of perceived trip quality and perceived trip values : a case study of Krabi Province, Thailand
; (National Institute of Development Administration, 2019)
Global Muslim travel market is regarded as having high potential in terms of population growth and high expenditure. Yet, it remains relatively untapped. Many previous studies mentioned the effects of Islamic attributes of destination toward motivation to visit as well as tourist satisfaction and loyalty. However, there is a lack of empirical research in non-Muslim country as well as Thailand in particular. Besides, it was also found that perceived trip quality and perceived trip values exert influence over tourist satisfaction and loyalty; little ... -
The causal model of the influence of nightlife's risk perception and destination image toward female tourists' behavioral intention under mediating effects of satisfaction
; (National Institute of Development Administration, 2019)
The female travel market is regarded as having a high potential in terms of travel growth rate and high expenditure. In Thailand found that female tourist spending on various areas, such as Thai food testing, spa, and nightlife, etc. The female travel market is regarded as having a high potential in terms of travel growth rate and high expenditure. Thailand found female tourists spending on various areas, such as Thai food testing, spa, and nightlife, etc. In addition, They aware of safety and security as a priority of travel decisions. Nightlife ... -
The cross-cultural learning process of Thai spa uniqueness and identity for Russian customers in Moscow city, Russian federation
; (National Institute of Development Administration, 2017)
This dissertation 1) studied the uniqueness of Thai spa services in the view of Russian customers and the identity concepts of Thai spa entrepreneurs in Moscow City; 2) explored the methods of creating cross-cultural learning process about the uniqueness of Thai spa services for Russian customers; 3) identified the desires for a cross-cultural learning process about the uniqueness of Thai spa services for Russian customers; and 4) created a cross-cultural learning process of Thai spa uniqueness and identity for Russian customers. -
The development of 21st century learning skills to enhance the performance effectiveness of convention hotel staff in Thailand
; (National Institute of Development Administration, 2017)
This paper was aimed to present the guideline development of 21st Century Learning Skills for the convention hotel staff’s performance and effectiveness in Thailand. The results of the study could help to improve the performance of convention hotel staff, especially at convention hotels in Thailand. Convention hotels are used for meetings and business conventions which generate a lot of benefits to the country such as revenue, employment, cross cultural management and technological development respectively. Thus, it is necessary to understand ... -
The development of a structural equation model in managing experience, value and customer satisfaction in international tourism business
; (National Institute of Development Administration, 2017)
This research aimed 1) To study factors related to customer experience management, customer satisfaction and customer value in Thailand's outbound tour operators. 2) To develop a structural equation model of customer value for Thailand's outbound tour operators. to developing structural equation model of customer value for outbound tour operators in Thailand. This study was a mixed methods research based on qualitative and quantitative research to obtain a set of factors, including internal latent variables, external latent variables, and observed ... -
The development of procedure to reinforce youth tourism world heritage in historic town of Sukhothai and associated historic towns
; (National Institute of Development Administration, 2015)
Educational management must focus that all learners have potential in learning and self-development in which they are the most important components. Besides, the process of educational management must promote learners to be able to develop themselves naturally based on their potential. The objectives of this study were to: 1) synthesize the provision of knowledge about world heritage historical town of Sukhothai and associated historical towns by personnel of agencies concerning with world heritage tourism – historical town of Sukhothai and ... -
The development of Thai tourist police occupational standard
; (National Institute of Development Administration, 2016)
The study of development in Thai tourist police professional standards aims to develop performance indicator that important to improve Thai tourist police professional standards and professional standard handbook. This study is done by using Mixed Method Research (Qualitative Research and Quantitative Research) which is divided into 5 steps as given below: 1) Literature review by qualitative research 2) Examine questionnaires for group discussion (Focus Group) by expert using qualitative research 3) Survey based on questionnaires for both ... -
The effects of emotional labor and moderating roles of gender, age, and manager emotional intelligence on the job and organizational outcomes: a case study of frontline hotel employees in Phuket, Thailand
; (National Institute of Development Administration, 2018)
In the high competition of the hospitality and service industry, hotels are in the process of intensely managing their employees’behavior and emotions, and this can have a detrimental impact on frontline employees’ work attitudes, job performance, and behavior within the organization. In Thailand, there are still pressing questions regarding these issues. The objectives of this study were to examine the relationships among emotional labor, burnout, job satisfaction, turnover intention, and organizational commitment, and to compare the ... -
The influence of employee motivation and innovative behavior: Thai Airways international case study
; (National Institute of Development Administration, 2017)
There is a huge scale of competition in the airline business and employee plays a vital role factor for success or failure of organization hence this study aims to examine the influence of intrinsic and extrinsic motivation factors for job satisfaction on employee engagement and employees’ innovative behavior in the airlines industry in Thailand with Thai Airways International as the case study. It is essential for the survival of business, as new human resources practice is vital to improve employees’ performance, hence employee engagement has ... -
The model application of human resource development to create intention toward employee's behavior modification of green hotel
; (National Institute of Development Administration, 2018)
This thesis is aimed to examine general context in human resource development in a green hotel by focusing on evaluate the environmental behavioral of hotel employees in a green hotel and investigate the casual factors which affects the behavioral of hotel employees in a green hotel. There were three research questions: (1) What is the general context of human resource development in a green hotel? (2) What extent environmental behavior of a hotel employee in a green hotel? and (3) What are the causal factors that affect to behavior of hotel ... -
The model of community enterprise network management in lower central region for promoting agro-tourism
; (National Institute of Development Administration, 2016)
The results of the study demonstrated that: 22 community enterprise networks had 3 main activities including 1) Agricultural Institute Group/Housewives = 12 groups (54.55%), 2) Production = 9 groups (40.90%), and 3) Service = 1 group (4.55%). Each group was formed to solve the problems of the 21 groups of community (95.45%) caused by 1) lower production price, 2) intervention by middlemen, 3) high cost on production, 4) low quality of the products, short life span of the products/no creation of the product identity, 5) lack of water supply ... -
The model of yacht tourism management in Phuket
; (National Institute of Development Administration, 2020)
This research proposed the Model of Yacht Tourism Management in Phuket. The objectives of this research consist of 1) study the current situation and context of the Yacht Tourism in Phuket, 2) analyze the Yacht tourist behavior in Phuket, 3) evaluate the potential of the Yacht Tourism Management in Phuket, and 4) propose the Model of Yacht Tourism Management in Phuket. A mixed research methodology was employed in this study. Questionnaires were distributed to collect quantitative data. The data were collected from a sample of 400 yacht tourists ... -
The new phenomenon of slow food tourism development : the evaluation of tourists's perspectives focuses on the process of adoption, diffusion and perceived value
; (National Institute of Development Administration, 2016)
This study explores slow food tourism by analyzing tourists’ perspective on how slow food tourism has been developed, including how slow food tourism has been adopted and diffused and evaluate the current market of slow food tourism through value perception. Currently, food development in tourism tends to increase the number of tourists and revenue (Mazza, 2013). Studying about Product Life Cycle (PLC) strategies (Steffens, 2002) and tourists’ perceived value (Ashton, Scott and Solmet and Breakey, 2010) help to understand the trend of ...