Now showing items 1-1 of 1

  • Thumbnail

    Developing human resource development guideline based on relationship marketing to enhance effectiveness on business performance in airline business 

    Theerapong Theerathanongwut; Chokechai Suveatwatanakul (National Institute of Development Administration, 2016)

    The purpose of this research, developing human resource development guideline based on relationship marketing to enhance effectiveness on business performance in airline business are 1) To compare the opinions of employees in the airline industry in each generation regarding the Relationship Marketing concept. 2) To analyze the factors influencing aviation industry indicators of success concerning business performance in terms of Relationship Marketing. 3) developing human resource development guideline based on relationship marketing to ...