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    Emotional tourist-experience design: a health-wellbeing for the active 50-plus 

    Anugool Bhumiwat; Suwaree Namwong (National Institute of Development Administration, 2020)

    The main aim of this study is to design the health-experienced activity for the active 50-Plus tourists. This study initially intends to explore the opportunity promoting the 50-Plus’ activities, with alternatively designing their choices of health improvement and self-fulfillment from tourist-experience perspectives. Thus, the study process is set to find the research gaps of the four related domains: tourist, health, experience, and tourism. Firstly, the active 50-Plus tourist is defined from the gap that they are undeniable to grow older with ...
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    Policy implication of tourism management for Japanese senior tourists : a case study of Chiang Rai Province, Thailand 

    Rungruedee Boonmee; Paitoon Monpanthong (National Institute of Development Administration, 2021)

    Japanese senior tourist group is prioritized by Thailand’s tourism industry due to the increasing number, the quality, and the high purchasing power. However, most Japanese senior tourists have traveled to Thailand’s main tourist destinations, not secondary destinations. Chiang Rai, the northernmost province of Thailand, is one of the secondary destinations and is not yet widely known by Japanese senior tourists. However, Chiang Rai is selected to be one of the fourteen provinces of Thailand suitable for senior tourists due largely to its very ...