Now showing items 1-1 of 1

  • Thumbnail

    The development of a structural equation model in managing experience, value and customer satisfaction in international tourism business 

    Peerapong Tanvittayanont; Kassara Sukpatch (National Institute of Development Administration, 2017)

    This research aimed 1) To study factors related to customer experience management, customer satisfaction and customer value in Thailand's outbound tour operators. 2) To develop a structural equation model of customer value for Thailand's outbound tour operators. to developing structural equation model of customer value for outbound tour operators in Thailand.  This study was a mixed methods research based on qualitative and quantitative research to obtain a set of factors, including internal latent variables, external latent variables, and observed ...