Browsing คณะการจัดการการท่องเที่ยว by Subject "Structural modeling approach"
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Enhancing online customer engagement in online room reservation: a structural modeling approach (National Institute of Development Administration, 2020);
This research purposes are 1) to identify the factors of online customer services, online customer experience, online room reservation website, and online customer engagement; 2) to investigate the variables of online customer engagement; and 3) to develop a structural equation model of enhancing online customer engagement. This research is a quantitative method by developing a structural equation model of enhancing online customer engagement. The samples of this study consisted of 451 respondents who have purchased online room reservation via ...