Browsing คณะการจัดการการท่องเที่ยว by Subject "Suvarnabhumi airport"

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    A Thai art interpretation management model of Suvarnabhumi airport 

    Suppachai Chanwanakul; Therdchai Choibamroong (National Institute of Development Administration, 2018)

               The objectives of this research consist of 1. To study the current context of interpretation management of Thai art at the passenger terminal, Suvarnabhumi Airport, 2. To evaluate the effectiveness of the current interpretation methods of Thai art at the passenger terminal, Suvarnabhumi Airport, and 3. To propose a model of Thai art interpretation management at the passenger terminal, Suvarnabhumi Airport. The research employed mixed research methods, including quantitative and qualitative research.    This research selected the ...
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    Marketing strategies for building brand for international airlines at Suvarnabhumi airport, Thailand 

    Petumpai Taraga; Therdchai Choibamroong (National Institute of Development Administration, 2016)

    The research of this study is aimed at: 1) study the brand awareness of the customer (International airlines) of Suvanabhumi airport. Namely Full Service Airlines, Cargo Airlines and Charter Airlines; 2) study the brand perception of the airlines (Pre and Post) and 3) provide recommendations for marketing strategies for brand building of Suvarnabhumi Airport.