Browsing คณะการจัดการการท่องเที่ยว by Subject "e-Thesis"
Now showing items 1-20 of 107
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A causal relation model of market orientation and extended market orientation affecting strategic management through health establishments performance in Bangkok
; (National Institute of Development Administration, 2018)
The research was done in Bangkok Thailand due to high competition and the presence of a majority of Thailand’s health establishments, which aims to 1) review market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 2) to study the relationship between market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 3) to investigate of concept for causal relation model of market orientation and extended market ... -
A critical analysis on stakeholder perspective-based of Thai tourist behavior towards unique product and service attributes of Songkhla Lake Basin in Muang District, Songkhla Province
; (National Institute of Development Administration, 2021)
The growth in the global tourism sector has caused an aggressive competition between tourist destinations to attract potential visitors. Among the same resources, the different choice of destination is determined. This study aims to analyze on stakeholder perspective-based of Thai tourist behavior towards unique product and service attributes of Songkhla Lake Basin (SLB) in Muang District, Songkhla Province. The competitive power of a destination can be increased in a sustainable way when involving community stakeholders. Thus, the study was ... -
A model proposal for tourism and hospitality undergraduate institutions in Thailand to obtain the UNWTO TEDQUAL certification
; (National Institute of Development Administration, 2020)
The relevance of the tourism and hospitality industry nowadays is a fact that cannot be denied since this sector has been one of the major players in the world’s economy for the last decades. However, the field of education in tourism and hospitality was a rather more limited area during most of the 20th century. Despite the significance of tourism and hospitality education in shaping the future of this prosperous industry, there are still several areas on this discipline to be covered appropriately. This research focuses on several topics that ... -
A structural equation model of business ethics organization culture employee engagement and job performance of flight attendant
; (National Institute of Development Administration, 2019)
The objectives of this research were to study and verify structural equation model of business ethics, organization culture, employee engagement and job performance of flight attendants. The sample group comprised of premium airlines’ flight attendants. The multiple variables were 10-20 times of observed variables. Since 16 observed variables were set in this research, the sample group size was determined as 20 times of variables. Thus, the appropriate sample group size was at least 320 cases. To ensure that congruence test of empirical data ... -
A Thai art interpretation management model of Suvarnabhumi airport
; (National Institute of Development Administration, 2018)
The objectives of this research consist of 1. To study the current context of interpretation management of Thai art at the passenger terminal, Suvarnabhumi Airport, 2. To evaluate the effectiveness of the current interpretation methods of Thai art at the passenger terminal, Suvarnabhumi Airport, and 3. To propose a model of Thai art interpretation management at the passenger terminal, Suvarnabhumi Airport. The research employed mixed research methods, including quantitative and qualitative research. This research selected the ... -
A value-added model in food tourism services: a case study of street food in Bangkok, Thailand
; (National Institute of Development Administration, 2018)
A Street food in Thailand offers food and beverage for local people in everyday life reflecting their own way of life and local culture and becoming a great tourist attraction. Bangkok is a case of this study where is one of the best cities in the world for the street food. Previous studies have shown that adding value to products and services can lead to a creation of memorable experience for customers. Indeed, the adding value is able to maintain customers and succeed a long-run for businesses. The purpose of this study was to create a value-added ... -
Airline's roles for for supporting sustainable tourism development: a case study of Thailand
; (National Institute of Development Administration, 2017)
The main objective of this study aims to develop the role of Airline in supporting sustainable tourism development (STD). The specific objectives are: 1) to evaluate current performance of the airline in supporting STD 2) to analyze the factor of passenger’s awareness to STD, passenger’s willingness to supporting STD, passenger’s expectation to STD performance of airline and passenger’s perception to STD performance of airline 3) to compare the difference between passenger’s expectation to STD performance of airline and passenger’s perception to ... -
Airport technical efficiency and business model innovations: a case of local and regional airports in Thailand
; (National Institute of Development Administration, 2020)
The growth in demand for air transport and the budget constraints put the pressure on airports as a service provider in the air transport system. Hence, airports are required not only to develop infrastructure, service quality, and improve performance but also to adapt themselves by performing better business operations and searching for healthier business management. To accomplish such outcomes, airport business models seem to be a strategic tool to improve overall administrations. However, the knowledge in this field is hardly found in the ... -
An approach of promoting medical services to foreigner in Bangkok
; (National Institute of Development Administration, 2017)
The aim of this study is to develop the model for promoting medical services to foreigner in Bangkok, with emphasis on the roles played by service providers, suppliers and supporting industry. In pursuit of this objective, the study explores 3 key constitutional components as, 1) the motivation, perception and decision making of foreign medical service customer for analyzing the customers’ need, segmentation, product attribute and destination image 2) resource competencies, strategic direction, competition and co-operation intensity of medical ... -
Causal factors affecting integrated policy implementation of tourism in Thailand
; (National Institute of Development Administration, 2021)
The research of “Causal factors affecting integrated policy implementation of Tourism in Thailand.” is the study of causal factors affecting the integrated policy implementation and the proposal of integrated policy implementation model of tourism to implicate administrative policies' directions to sectors responsible for implementing policy based on the national tourism development plan. Therefore, the researcher revised the literature review, concepts, theories and related researches in both of Thailand and overseas in order to achieve the ... -
Destination strategic positioning and marketing strategy for foreign high-quality tourist
; (National Institute of Development Administration, 2021)
The purposes of this study are 1) to define the definition and characterization of high-quality tourists for Thailand, 2) to analyze the demographic factors, tourist’s travel motivation and tourist behaviors influencing high-quality tourists and analyze the preferences and decisions of high-quality tourists, 3) to analyze the value positioning of tourism products in high-quality tourist attractions and; 4) to analyze marketing strategies for high-quality tourists. Use mixed methods research between qualitative research, In-depth interview is a ... -
Developing destination safety indicators and strategy for promoting tourists' safety confidence
; (National Institute of Development Administration, 2020)
As safety and security issue is playing an important role to ensure a quality in tourism and is considering as a key factor in tourist’s decision-making process to select a destination, therefore the necessary improvement of safety and security must be considered and implemented. To provide safe and secured perception, a clear understanding of tourists' safety requirements, measures and concerns must be noticed. Then appropriate measures and strategies can be created to serve international tourists. Therefore, this study aims to develop and assess ... -
Emotional tourist-experience design: a health-wellbeing for the active 50-plus
; (National Institute of Development Administration, 2020)
The main aim of this study is to design the health-experienced activity for the active 50-Plus tourists. This study initially intends to explore the opportunity promoting the 50-Plus’ activities, with alternatively designing their choices of health improvement and self-fulfillment from tourist-experience perspectives. Thus, the study process is set to find the research gaps of the four related domains: tourist, health, experience, and tourism. Firstly, the active 50-Plus tourist is defined from the gap that they are undeniable to grow older with ... -
Enhancing online customer engagement in online room reservation: a structural modeling approach
; (National Institute of Development Administration, 2020)
This research purposes are 1) to identify the factors of online customer services, online customer experience, online room reservation website, and online customer engagement; 2) to investigate the variables of online customer engagement; and 3) to develop a structural equation model of enhancing online customer engagement. This research is a quantitative method by developing a structural equation model of enhancing online customer engagement. The samples of this study consisted of 451 respondents who have purchased online room reservation via ... -
Exploring casual factors of active sport tourists affecting the revisit intentions to sport event participation in Thailand
; (National Institute of Development Administration, 2020)
Sport event is a main driver that generate large proportion of income of sport tourism industry which is a growing sector of global tourism industry. However, it remains relatively untapped research in Thailand. Triathlon event is chosen as a case study for this research as it is becoming very popular in Thailand, yet there is no research being done. The scope of the study has been defined by the following research objectives (1) To access the level of Thai triathletes’ perceptions towards the sport event elements, destination attributes, event ... -
Food activity uniqueness for creative tourism development: a case study Chiang Mai, Thailand
; (National Institute of Development Administration, 2017)
This study aimed to determine the components of Activity Uniqueness for Creative Tourism, consisting of three sub-components, namely Creative Activity, Create a Positive Distinctive Activity, and Five Sense Body and to find the relationship between the components and tourists’ perception of creative tourism activities. Activities of Thai cookery school course were focused on. Presently, Thailand tourism emphasizes on promoting greater abstract images, such as Thailand: Land of Smile, Thainess, and Thai Hospitality. However, it still lacks ... -
Guideline of the hot spring management to promote the quality of health tourism in Thailand
; (National Institute of Development Administration, 2018)
This research used mixed methods to investigate: 1) To study the tourist’s behavior in the Hot Spring area; 2) To study the expectations of Thai tourists towards the Hot Spring Management; 3) To study the perceptions of Thai tourists towards the Hot Spring Management; 4) To create guidelines of Hot Spring Management to promote the quality of Health Tourism in Thailand. The researcher employed purposive sampling. For the quantitative research, the sample group includes 400 Thai tourists who visited 4 sources of Hot Springs, including Phra Ruang ... -
Guidelines based on factors that encourage cultural festival tourism coordinators to accept and adopt marketing competencies
; (National Institute of Development Administration, 2018)
The focus of this study is how to best support festival coordinators and festival tourism providers to adopt core competencies that will be most useful in creating a successful festival tourism marketing program. The objectives of this study were: 1. To investigate the current marketing competencies demonstrated by cultural festival coordinators. 2. To study cultural festival coordinators’ perceptions regarding the importance of marketing competencies. 3. To study the influence factors that cause cultural festival tourism coordinators to accept ... -
Guidelines for promoting hotel employee engagement by using compensation, benefit and rewards system
; (National Institute of Development Administration, 2018)
The current research sought to identify the factors associated with hotel employees’ motivation, specifically in relation to compensation, benefit and rewards system and to explain the ways their motivation affects their organizational engagement. It was anticipated that the findings can be used to develop guideline for promoting hotel employee engagement by using compensation, benefit and rewards system. The research applied qualitative research method by using the semi structured in-depth interviews with a total of 20 hotel employees who ... -
Guidelines for responsible tourism development based on creating shared value towards society in active beach tourism cluster, Thailand
; (National Institute of Development Administration, 2021)
The objectives of this research are to 1) To explore the hotel industry perspectives on responsible tourism, 2) To study the causal factors of the hotel industry in adapting the responsible tourism concept to the idea of creating value for society, and 3) To propose the guidelines for responsible tourism development based on creating shared value towards society in Active Beach Tourism Cluster, Thailand The research design was a mixed methodology combining the quantitative and qualitative research. For the quantitative method, the data was ...