Browsing by Resource Type
Now showing items 1-6 of 6
-
Exploring casual factors of active sport tourists affecting the revisit intentions to sport event participation in Thailand
; (National Institute of Development Administration, 2020)
Sport event is a main driver that generate large proportion of income of sport tourism industry which is a growing sector of global tourism industry. However, it remains relatively untapped research in Thailand. Triathlon event is chosen as a case study for this research as it is becoming very popular in Thailand, yet there is no research being done. The scope of the study has been defined by the following research objectives (1) To access the level of Thai triathletes’ perceptions towards the sport event elements, destination attributes, event ... -
Individual ambidexterity behavior in organization: the effects of motivation on airline cabin crew
; (National Institute of Development Administration, 2020)
Today many airline companies are encountering high competition. Providing excellent service quality can make airline companies more competitive. The lack of the cabin crew’s ambidextrous behavior is the main reason for the business failure of an airline. The objectives of this study were to find the relationship between two types of motivation (intrinsic motivation and extrinsic motivation), and the relationships between the cabin crew’s ambidextrous behavior and service performance, as well as the moderating roles of emotional exhaustion and ... -
Perceived value development for cultural tourism destination: a case study of Phuthai village, Baan Khok Kong Kalasin province
; (National Institute of Development Administration, 2018)
The main aim of this study is to investigate a tourist value perception toward cultural tourism destination: A case study of Phuthai Village, Baan Khok Kong Kalasin province. A quantitative method was employed with a self-administered survey and using purposive sampling technique for data collecting process. A total of two hundred and twelve responses were collected and a multiple regression technique was used to analyze data. The findings revealed that five value components, including functional, social, emotional, epistemic and ... -
Service operational effectiveness and airline marketing strategy factors effecting purchasing intentions in star alliance airline members
; (National Institute of Development Administration, 2017)
Nowadays airline marketing strategies are very vital in influencing purchase intention. In Asia, strategic airline alliance has been employed to increase competitiveness particularly Asia-based airlines. As a result, the objectives of this research are 1.) To examine the effectiveness of the airline marketing strategies practiced by Asia-based Star Alliance airline members, 2.) To identify the airline marketing strategy factors influencing purchasing intention of Star Alliance airline members, 3.) To examine the airline service operational ... -
The influence of employee motivation and innovative behavior: Thai Airways international case study
; (National Institute of Development Administration, 2017)
There is a huge scale of competition in the airline business and employee plays a vital role factor for success or failure of organization hence this study aims to examine the influence of intrinsic and extrinsic motivation factors for job satisfaction on employee engagement and employees’ innovative behavior in the airlines industry in Thailand with Thai Airways International as the case study. It is essential for the survival of business, as new human resources practice is vital to improve employees’ performance, hence employee engagement has ... -
The new phenomenon of slow food tourism development : the evaluation of tourists's perspectives focuses on the process of adoption, diffusion and perceived value
; (National Institute of Development Administration, 2016)
This study explores slow food tourism by analyzing tourists’ perspective on how slow food tourism has been developed, including how slow food tourism has been adopted and diffused and evaluate the current market of slow food tourism through value perception. Currently, food development in tourism tends to increase the number of tourists and revenue (Mazza, 2013). Studying about Product Life Cycle (PLC) strategies (Steffens, 2002) and tourists’ perceived value (Ashton, Scott and Solmet and Breakey, 2010) help to understand the trend of ...