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Perceived value development for cultural tourism destination: a case study of Phuthai village, Baan Khok Kong Kalasin province
; (National Institute of Development Administration, 2018)
The main aim of this study is to investigate a tourist value perception toward cultural tourism destination: A case study of Phuthai Village, Baan Khok Kong Kalasin province. A quantitative method was employed ...
Developing destination safety indicators and strategy for promoting tourists' safety confidence
; (National Institute of Development Administration, 2020)
As safety and security issue is playing an important role to ensure a quality in tourism and is considering as a key factor in tourist’s decision-making process to select a destination, therefore the necessary improvement ...
The model of yacht tourism management in Phuket
; (National Institute of Development Administration, 2020)
This research proposed the Model of Yacht Tourism Management in Phuket. The objectives of this research consist of 1) study the current situation and context of the Yacht Tourism in Phuket, 2) analyze the Yacht tourist ...
Model for quality of life enhancement in community-based tourism by understanding factors influencing social inequalities, Thailand
; (National Institute of Development Administration, 2020)
This research aimed 1) investigate the factors that effect to Social Inequality in communities -based tourism, Thailand 2) to examine the structural equation model between factors that effect to social inequality and ...
The causal model of the influence of nightlife's risk perception and destination image toward female tourists' behavioral intention under mediating effects of satisfaction
; (National Institute of Development Administration, 2019)
The female travel market is regarded as having a high potential in terms of travel growth rate and high expenditure. In Thailand found that female tourist spending on various areas, such as Thai food testing, spa, and ...
Guidelines for responsible tourism development based on creating shared value towards society in active beach tourism cluster, Thailand
; (National Institute of Development Administration, 2021)
The objectives of this research are to 1) To explore the hotel industry perspectives on responsible tourism, 2) To study the causal factors of the hotel industry in adapting the responsible tourism concept to the idea of ...