Browsing GSTM: Dissertations by Title
Now showing items 21-40 of 80
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Banner advertising management for local online travel agencies
; (National Institute of Development Administration, 2016)
This empirical study examined the effects of local online travel agencies’ banner advertising belief factors on inbound tourists’ attitude toward banner advertising and the effects of inbound tourists’ attitude toward banner advertising on banner advertising effectiveness. The results of structural equation modeling could partially confirm the belief-attitude-effectiveness relations for local online travel agencies’ banner advertising from the perspective of inbound tourists. The empirical results from this study indicated that the features ... -
Causal factors affecting integrated policy implementation of tourism in Thailand
; (National Institute of Development Administration, 2021)
The research of “Causal factors affecting integrated policy implementation of Tourism in Thailand.” is the study of causal factors affecting the integrated policy implementation and the proposal of integrated policy implementation model of tourism to implicate administrative policies' directions to sectors responsible for implementing policy based on the national tourism development plan. Therefore, the researcher revised the literature review, concepts, theories and related researches in both of Thailand and overseas in order to achieve the ... -
Communication model for promoting tourism on Thai Lanna cultural conservation
; (National Institute of Development Administration, 2015)
The aims of this research were to: 1) study the conditions and the problems of communication for promoting on Thai Lanna cultural tourism conservation in the area of the four provinces in the upper part in the north of Thailand in accordance with The Act of National Tourism 2008 and The National Tourism Management Plan 2012- 2016; 2) design the communication model for promoting tourism on Thai Lanna cultural conservation in the area of four provinces in the upper Northern region 1 of Thailand in accordance with The act of National Tourism ... -
Cultural tourism destination development of Nakhon Si Thammarat province
; (National Institute of Development Administration, 2016)
This study aims to create a model for cultural tourism destination development focusing on stakeholder participation. It was revealed that there are a great number of tourism destinations confronted with inefficiency in accommodating tourists, an insufficiency in the essential quality of tourism products and services, an increase in the overcrowding of tourists, and the deterioration of the landscape and the physical features in a tourism destination. Although there are a number of researches on tourism destination, the majority of the ... -
Destination strategic positioning and marketing strategy for foreign high-quality tourist
; (National Institute of Development Administration, 2021)
The purposes of this study are 1) to define the definition and characterization of high-quality tourists for Thailand, 2) to analyze the demographic factors, tourist’s travel motivation and tourist behaviors influencing high-quality tourists and analyze the preferences and decisions of high-quality tourists, 3) to analyze the value positioning of tourism products in high-quality tourist attractions and; 4) to analyze marketing strategies for high-quality tourists. Use mixed methods research between qualitative research, In-depth interview is a ... -
Determinants of decision making in choosing tourism destinations of incentive travel for Malaysian Companies to Andaman Cluster
; (National Institute of Development Administration, 2016)
This study aims to 1) identify the travel behaviors in choosing incentive travel destinations of the Malaysian company executives and destination management company who travel to the Andaman Cluster 2) To examine antecedent influencing the perceived destination competitiveness of incentive travel of Andaman Cluster 3) determine causal relationship of factors influencing the tendency of decision making in choosing tourist destinations in Andaman Cluster for incentive travel for Malaysian Destination management company . The researcher defined ... -
Developing destination safety indicators and strategy for promoting tourists' safety confidence
; (National Institute of Development Administration, 2020)
As safety and security issue is playing an important role to ensure a quality in tourism and is considering as a key factor in tourist’s decision-making process to select a destination, therefore the necessary improvement of safety and security must be considered and implemented. To provide safe and secured perception, a clear understanding of tourists' safety requirements, measures and concerns must be noticed. Then appropriate measures and strategies can be created to serve international tourists. Therefore, this study aims to develop and assess ... -
Developing human resource development guideline based on relationship marketing to enhance effectiveness on business performance in airline business
; (National Institute of Development Administration, 2016)
The purpose of this research, developing human resource development guideline based on relationship marketing to enhance effectiveness on business performance in airline business are 1) To compare the opinions of employees in the airline industry in each generation regarding the Relationship Marketing concept. 2) To analyze the factors influencing aviation industry indicators of success concerning business performance in terms of Relationship Marketing. 3) developing human resource development guideline based on relationship marketing to ... -
Developing perceptions and brand equity to enhance the potential of adventure tourism in Bencha Burapha Suvarnabhumi Provinces
; (National Institute of Development Administration, 2016)
The study on Developing perceptions and brand equity to enhance the potential of adventure tourism in Bencha Burapha Suvarnabhumi provinces has 3 main objectives: 1) To explore the personal factors influencing brand equity and perceptions of adventure tourism in Bencha Burapha Suvarnabhumi provinces. 2) To examine the relationship between personal factors and potential factors influencing the brand equity and perceptions of adventure tourism in Bencha Burapha Suvarnabhumi provinces. 3) To develop perceptions and brand equity to enhance potential ... -
Developing service quality for spa establishments in the active beach tourism cluster, Thailand
; (National Institute of Development Administration, 2013)
The objectives of this study are: 1) to assess the level of perception in: service quality, perceived value, service encounter, and satisfaction of customers using spa treatments, 2) to study the dimensions of service quality, which is important in order to evaluate the spa establishments based on customers’ demographics, 3) to study customers’ desires toward spa treatments based on their demographics, 4) to study the causal relationship between service quality, perceived value and service encounter on customer satisfaction of customers ... -
Developing training program assessment instrument for employee in the hotel industry
; (National Institute of Development Administration, 2017)
Training is a foundation for improving staff competency, staff satisfaction, and staff commitment. Thus, this research aimed to develop an instrument to assess the training program to be a training program effectiveness. This study also attempted to fulfill the research gap examining the relationship among staff reaction towards training program, training satisfaction, and staff commitment. To achieve the research aim, four research questions have stated: 1) How does an organization develop a training program? 2) How to measure operational ... -
Development of destination branding through cultural identity: the case study of ancient market in Suphanburi river
; (National Institute of Development Administration, 2016)
The objectives of the research on Brand Development of Destinations in Community Culture: Case Studies of Ancient Community Markets in the Suphanburi Basin were 1) to study the local destination brand identity in the ancient market communities of Kao Hong and Sam Chuk in Suphanburi, Thailand; 2) to analyze the branding processes of these two ancient market communities as tourist destinations.; 3) to develop guidelines for other ancient market communities in Thailand to effectively brand themselves as tourist destinations; From The case ... -
Development of small-sized travel enterprises as an innovative organization
; (National Institute of Development Administration, 2017)
The objectives of this study are as follows: 1) investigate and develop the innovative organization indicators for small-sized travel enterprises; 2) investigate the relationships of innovative organization indicators for small-sized travel enterprises; and 3) obtain the guidelines for developing small-sized travel enterprises as an innovative organization. This study apply Balanced Scorecard (BSC) concept, in order to enhance factors influential to performance and sustain competitiveness of organizational innovativeness. -
Emotional tourist-experience design: a health-wellbeing for the active 50-plus
; (National Institute of Development Administration, 2020)
The main aim of this study is to design the health-experienced activity for the active 50-Plus tourists. This study initially intends to explore the opportunity promoting the 50-Plus’ activities, with alternatively designing their choices of health improvement and self-fulfillment from tourist-experience perspectives. Thus, the study process is set to find the research gaps of the four related domains: tourist, health, experience, and tourism. Firstly, the active 50-Plus tourist is defined from the gap that they are undeniable to grow older with ... -
Employee engagement model : an explanatory study of antecedents and consequences for Thai hotel industry
; (National Institute of Development Administration, 2014)
The purpose of this study is to find the essential factors that influence the levelof employee engagement, and the outcomes of the employee engagement for the Thaihotel industry. This study also develops the causal relationships model among thepredicted antecedent variables and the consequences of employee engagement for theThai hotel industry. Lastly, the HR practices and organizational approaches aresuggested in order to maximize the level of employee engagement for the Thai hotelindustry. The explanatory sequential mixed methods design was ... -
Enhancing online customer engagement in online room reservation: a structural modeling approach
; (National Institute of Development Administration, 2020)
This research purposes are 1) to identify the factors of online customer services, online customer experience, online room reservation website, and online customer engagement; 2) to investigate the variables of online customer engagement; and 3) to develop a structural equation model of enhancing online customer engagement. This research is a quantitative method by developing a structural equation model of enhancing online customer engagement. The samples of this study consisted of 451 respondents who have purchased online room reservation via ... -
Food activity uniqueness for creative tourism development: a case study Chiang Mai, Thailand
; (National Institute of Development Administration, 2017)
This study aimed to determine the components of Activity Uniqueness for Creative Tourism, consisting of three sub-components, namely Creative Activity, Create a Positive Distinctive Activity, and Five Sense Body and to find the relationship between the components and tourists’ perception of creative tourism activities. Activities of Thai cookery school course were focused on. Presently, Thailand tourism emphasizes on promoting greater abstract images, such as Thailand: Land of Smile, Thainess, and Thai Hospitality. However, it still lacks ... -
Guideline of the hot spring management to promote the quality of health tourism in Thailand
; (National Institute of Development Administration, 2018)
This research used mixed methods to investigate: 1) To study the tourist’s behavior in the Hot Spring area; 2) To study the expectations of Thai tourists towards the Hot Spring Management; 3) To study the perceptions of Thai tourists towards the Hot Spring Management; 4) To create guidelines of Hot Spring Management to promote the quality of Health Tourism in Thailand. The researcher employed purposive sampling. For the quantitative research, the sample group includes 400 Thai tourists who visited 4 sources of Hot Springs, including Phra Ruang ... -
Guidelines based on factors that encourage cultural festival tourism coordinators to accept and adopt marketing competencies
; (National Institute of Development Administration, 2018)
The focus of this study is how to best support festival coordinators and festival tourism providers to adopt core competencies that will be most useful in creating a successful festival tourism marketing program. The objectives of this study were: 1. To investigate the current marketing competencies demonstrated by cultural festival coordinators. 2. To study cultural festival coordinators’ perceptions regarding the importance of marketing competencies. 3. To study the influence factors that cause cultural festival tourism coordinators to accept ... -
Guidelines for developing employee engagement to enhance innovative organization in Thai hotel business
; (National Institute of Development Administration, 2017)
This study was to create a pattern of website development that affects the trust in the decision for medical tourists in Thailand because nowadays the competition of medical tourism is increasingly higher in several countries, such as Singapore, Malaysia and India, where tourism is mainly promoted by website that is used as a source of information for the decision of visiting to medical tourism. Particularly, the interface factors on a website are important and affect the decision. Although currently there are many studies on developing a website ...