This research study proposes a model for the human resources management practices of Suvarnabhumi Airport, Thailand and has five objectives: 1) to synthesize the process of human resources management practices of Taiwan Taoyuan International Airport, which is one of the world’s best ranking airports and recipient of the Worldwide Best Airport Staff in the World and Best Airport in Asia awards; 2) to evaluate the efficiency of the human resources management practices of Suvarnabhumi Airport; 3) to evaluate the effectiveness of the human resources ...

The study was aimed to develop indicators for business continuity management of Thai convention venues under crisis. The objectives were: 1) to explore the literature about the indicators for business continuity management of Thai convention venues under crisis; 2) to analyze the indicators for business continuity management of Thai convention venues under crisis; and, 3) to confirm the proposed indicators for business continuity management of Thai convention venues under crisis. The research design was a mixed methodology combining the ...

The research of this study is aimed at: 1) study the brand awareness of the customer (International airlines) of Suvanabhumi airport. Namely Full Service Airlines, Cargo Airlines and Charter Airlines; 2) study the brand perception of the airlines (Pre and Post) and 3) provide recommendations for marketing strategies for brand building of Suvarnabhumi Airport.

This research aimed 1) investigate the factors that effect to Social Inequality in communities -based tourism, Thailand  2) to examine the structural equation model between factors that effect to social inequality and factors that effect to quality of life in communities-based tourism, Thailand and 3) propose model quality of life enhancement in community-based tourism by understanding factors influencing social inequalities, Thailand.  This study was a mixed methods research based on quantitative and qualitative research to obtain data. The ...

In airports, the technology creates a transformation from a regular travel to be an extraordinary with the trendily digital assistances since the pre-arrival until post-departure at the final destination. Creating smooth passengers’ journey seems to be more vital nowadays among the intensive global airport competitions. Especially when the travel pattern has been forever shifted by the Coronavirus 2019, purely service quality provided by airport and airline staffs is no longer enough. More facilitating airport technologies, therefore, turn to be ...

The objectives of this research were to 1) To study the current beach management context of Patong beach. 2) To evaluate the efficiency of the current beach management of Patong beach. 3) To measure the participatory level and demand for participation of stakeholders in Patong beach management. and 4) To suggest the policy implication for Patong beach management through multi-stakeholder participatory approach. Mixed method was employed to answer the objective.  Researchers gathered 400 from tourists to evaluate the efficiency of the current ...

Medical tourism is a developing market for Thailand’s tourism industry, and offers a unique alternative to the issues associated with an excessive reliance on traditional forms of tourism. Previous literature on this subject is limited. The primary focus has been on the economic and social impacts of medical tourism on a host country, and on the quality of medical services that influence medical tourists’ loyalty. There has been insufficient research conducted on developing Thailand’s image as a medical tourism destination to establish ...

This research aims 1) to develop an indicator used for evaluating community enhancement of tourism promotion marketing in community–based tourism destinations in designated Pattaya and vicinity areas, 2) to evaluate the community enhancement of tourism promotion marketing for community–based tourism destinations in the designated Pattaya and vicinity areas, 3) to obtain the community’s potential reinforcement method in the aspect of tourism marketing promotion currently proceeded by the related parties, and 4) to create a process of community ...

The research aims to (1) analyze and synthesize the laws and regulations which are related to the hotel business application in Phuket (2) investigate the methods and systems of applying for a hotel business operating and licensing and study the process of the adaptation into the legal system for unlicensed hotel, and (3) create the public policy recommendations for enhancing the hotel business order in Phuket, Thailand. A qualitative research methodology was conducted. Primary data collection has relied on in-depth interviews with the semi-structured ...

Despite the continuous growth in the demand for low-cost airlines (LCAs) in Thailand, airline profits are less impressive than they may seem due to several challenges especially intense competition and price wars, the two key factors likely to have an impact on LCAs’ earnings and competitiveness. Although proactive strategies have been devised to address the issue, they are unable to create sustainability and maintain customer retention. This study employed the concept of customer orientation of service employee (COSE) that could increase the ...