Despite the continuous growth in the demand for low-cost airlines (LCAs) in Thailand, airline profits are less impressive than they may seem due to several challenges especially intense competition and price wars, the two key factors likely to have an impact on LCAs’ earnings and competitiveness. Although proactive strategies have been devised to address the issue, they are unable to create sustainability and maintain customer retention. This study employed the concept of customer orientation of service employee (COSE) that could increase the ...

An expansion of low-cost carriers (LCC) has increased the number of air passengers and visitors within a tourism system. This growth has also challenged airports by shaping their operations. This study came forth because of the deficiency of research on the links between Thailand airport operations and low-cost carriers, and the airport operational pattern for such carriers. Thus, the purposes of the study were to 1) study the operational efficiency of Thailand airports from low-cost carriers’ perspectives, 2) investigate levels of importance ...

This study attempts to propose and examine a theoretical conceptual model that investigates the causal effects of hotel frontline employees’ perceptions of human resource (HR) practices, supervisor support, and coworker support, influencing on organizational citizenship behaviour (OCB) towards job performance in the context of four-star hotels in Phuket, Thailand. The mediating effects of OCB are also highlighted. HR practices in this study are in a form of high-performance work practices (HPWPs) consisting of selective staffing, rewards, training, ...

The female travel market is regarded as having a high potential in terms of travel growth rate and high expenditure. In Thailand found that female tourist spending on various areas, such as Thai food testing, spa, and nightlife, etc. The female travel market is regarded as having a high potential in terms of travel growth rate and high expenditure. Thailand found female tourists spending on various areas, such as Thai food testing, spa, and nightlife, etc. In addition, They aware of safety and security as a priority of travel decisions. Nightlife ...

This paper was aimed to present the guideline development of 21st Century Learning Skills for the convention hotel staff’s performance and effectiveness in Thailand.  The results of the study could help to improve the performance of convention hotel staff, especially at convention hotels in Thailand.  Convention hotels are used for meetings and business conventions which generate a lot of benefits to the country such as revenue, employment, cross cultural management and technological development respectively. Thus, it is necessary to understand ...

Educational management must focus that all learners have potential in learning and self-development in which they are the most important components. Besides, the process of educational management must promote learners to be able to develop themselves naturally based on their potential. The objectives of this study were to: 1) synthesize the provision of knowledge about world heritage historical town of Sukhothai and associated historical towns by personnel of agencies concerning with world heritage tourism – historical town of Sukhothai and ...

        In the high competition of the hospitality and service industry, hotels are in the process of intensely managing their employees’behavior and emotions, and this can have a detrimental impact on frontline employees’ work attitudes, job performance, and behavior within the organization. In Thailand, there are still pressing questions regarding these issues. The objectives of this study were to examine the relationships among emotional labor, burnout, job satisfaction, turnover intention, and organizational commitment, and to compare the ...

The results of the study demonstrated that: 22 community enterprise networks had 3 main activities including 1) Agricultural Institute Group/Housewives = 12 groups (54.55%), 2) Production = 9 groups (40.90%), and 3) Service = 1 group (4.55%). Each group was formed to solve the problems of the 21 groups of community (95.45%) caused by 1) lower production price, 2) intervention by middlemen, 3) high cost on production, 4) low quality of the products, short life span of the products/no creation of the product identity, 5) lack of water supply ...

The research of this study investigates the process of waterfront community tourism experience focusing on Chantaboon Waterfront Community, Chanthaburi. The study sheds light on propose the waterfront experience process in terms of tourism destination and tourism product that emphasis on the influence of tourist motivation. Beside this, the study extracted the process of waterfront community tourism experience specifically from lessons learned in Chantaboon Waterfront Community and other similar waterfront communities of 10 case studies. Unlike ...

Nakhon Si Thammarat (NST) is one of the amazing destinations with a wide variety of tourist attractions. Effective tourism marketing management, thus, enables to enhance NST people of all ages. This research is subsequently aimed for 1) analyzing a tourism context of Nakhon Si Thammarat as a secondary tourism city; 2) evaluating tourism management of Nakhon Si Thammaratas a secondary tourism city; 3) studying behavior based on tourism marketing factors of Nakhon Si Thammarat as a secondary tourism city; 4) evaluating the effectiveness of ...