Now showing items 1-20 of 65

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    Developing service quality for spa establishments in the active beach tourism cluster, Thailand 

    Anan Chieochankitkan; Kassara Sukpatch (National Institute of Development Administration, 2013)

    The objectives of this study are: 1) to assess the level of perception in: service quality, perceived value, service encounter, and satisfaction of customers using spa treatments, 2) to study the dimensions of service quality, which is important in order to evaluate the spa establishments based on customers’ demographics, 3) to study customers’ desires toward spa treatments based on their demographics, 4) to study the causal relationship between service quality, perceived value and service encounter on customer satisfaction of customers ...
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    Thailand airport operation model for the low-cost carriers 

    Sukhuman Klamsaengsai; Therdchai Choibamroong (National Institute of Development Administration, 2014)

    An expansion of low-cost carriers (LCC) has increased the number of air passengers and visitors within a tourism system. This growth has also challenged airports by shaping their operations. This study came forth because of the deficiency of research on the links between Thailand airport operations and low-cost carriers, and the airport operational pattern for such carriers. Thus, the purposes of the study were to 1) study the operational efficiency of Thailand airports from low-cost carriers’ perspectives, 2) investigate levels of importance ...
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    A model of port of call management for cruise tourism, Phuket, Thailand 

    Paithoon Monpanthong; Therdchai Choibamroong (National Institute of Development Administration, 2014)

    The study establishes a proposed model of port of call management for cruise tourism, Phuket, Thailand under four objectives; 1) to analyze the current situation of the cruise tourism in Phuket, Thailand, 2) to evaluate the importance levels toward factors affecting port of call management, 3) to measure the efficiency levels of port of call management in Phuket, Thailand and 4) to propose a model of port of call management tailored for the cruise tourism in Phuket, Thailand.
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    Marketing strategies for Thai gastronomic tourism promotion 

    Termsak Singsomboon; Sutsan Suttipisan (National Institute of Development Administration, 2014)

    The study on marketing strategies for Thai gastronomic tourism promotion comprises 3 objectives; 1) to study foreign tourists’ behavior in Thai gastronomic tourism, 2) to study foreign tourists’ needs for Thai gastronomic tourism, and 3) to suggest marketing strategies for Thai gastronomic tourism promotion. The target population was 400 foreign tourists who took Thai cooking classes in Thailand and 77 partakers in Thai culinary tourism, selected from the government sector, private sector, citizen sector, and local administrative organizations. ...
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    Employee engagement model : an explanatory study of antecedents and consequences for Thai hotel industry 

    Supaporn Prasongthan; Chokechai Suveatwatanakul (National Institute of Development Administration, 2014)

    The purpose of this study is to find the essential factors that influence the levelof employee engagement, and the outcomes of the employee engagement for the Thaihotel industry. This study also develops the causal relationships model among thepredicted antecedent variables and the consequences of employee engagement for theThai hotel industry. Lastly, the HR practices and organizational approaches aresuggested in order to maximize the level of employee engagement for the Thai hotelindustry. The explanatory sequential mixed methods design was ...
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    Integrated management model of day spas in Thailand 

    Pornphen Lalitnuntikul; Kassara Sukpatch (National Institute of Development Administration, 2014)

    Day spa as a business unit is capable of generating meaningful revenue if properly managed. This study was set out to study the contexts of day spa management in Thailand and to study the tourists’ attitudes towards day spas in Thailand in order to develop an integrated management model for day spas in Thailand. The integrated management model is practical and efficient for day spas in Thailand to use for both return on investment and environmental concerns. It encompasses finance, training, new development, customers’ satisfactions, quality ...
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    A model of the development of community-based tourism management in designated areas for sustainable tourism 

    Kulvadee Lamaijee; Therdchai Choibamroong (National Institute of Development Administration, 2015)

    This research is both quantitative and qualitative. The objectives of the research are: 1) to study the community-based tourism environment in designated areas for sustainable tourism, 2) to assess the potential of communities in developing community-based tourism management in designated areas for sustainable tourism, 3) to study the process of the development of community-based tourism management in designated areas for sustainable tourism, and 4) to create a model of the development of community-based tourism management in designated ...
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    Communication model for promoting tourism on Thai Lanna cultural conservation 

    Taksina Seanyen; Kassara Sukpatch (National Institute of Development Administration, 2015)

    The aims of this research were to: 1) study the conditions and the problems of communication for promoting on Thai Lanna cultural tourism conservation in the area of the four provinces in the upper part in the north of Thailand in accordance with The Act of National Tourism 2008 and The National Tourism Management Plan 2012- 2016; 2) design the communication model for promoting tourism on Thai Lanna cultural conservation in the area of four provinces in the upper Northern region 1 of Thailand in accordance with The act of National Tourism ...
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    The development of procedure to reinforce youth tourism world heritage in historic town of Sukhothai and associated historic towns 

    Taviz Tatnormjit; Therdchai Choibamroong (National Institute of Development Administration, 2015)

    Educational management must focus that all learners have potential in learning and self-development in which they are the most important components. Besides, the process of educational management must promote learners to be able to develop themselves naturally based on their potential. The objectives of this study were to: 1) synthesize the provision of knowledge about world heritage historical town of Sukhothai and associated historical towns by personnel of agencies concerning with world heritage tourism – historical town of Sukhothai and ...
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    The model of community enterprise network management in lower central region for promoting agro-tourism 

    Tassanee Naksanee; Kassara Sukpatch (National Institute of Development Administration, 2016)

    The results of the study demonstrated that: 22 community enterprise networks had 3 main activities including 1) Agricultural Institute Group/Housewives = 12 groups (54.55%), 2) Production = 9 groups (40.90%), and 3) Service = 1 group (4.55%). Each group was formed to solve the problems of the 21 groups of community (95.45%) caused by 1) lower production price, 2) intervention by middlemen, 3) high cost on production, 4) low quality of the products, short life span of the products/no creation of the product identity, 5) lack of water supply ...
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    Developing perceptions and brand equity to enhance the potential of adventure tourism in Bencha Burapha Suvarnabhumi Provinces 

    Thida Laemlaksakul; Kassara Sukpatch (National Institute of Development Administration, 2016)

    The study on Developing perceptions and brand equity to enhance the potential of adventure tourism in Bencha Burapha Suvarnabhumi provinces has 3 main objectives: 1) To explore the personal factors influencing brand equity and perceptions of adventure tourism in Bencha Burapha Suvarnabhumi provinces. 2) To examine the relationship between personal factors and potential factors influencing the brand equity and perceptions of adventure tourism in Bencha Burapha Suvarnabhumi provinces. 3) To develop perceptions and brand equity to enhance potential ...
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    Policy recommendations for Thailand community-based tourism value creation 

    Nontlachatara Viranuvatti; Kassara Sukpatch (National Institute of Development Administration, 2016)

    The objectives of this study were: 1 ) to study the factors affecting Thailand community- based tourism value creation, 2) to study the causal relationship between factors affecting Thailand community-based tourism value creation, and 3) to propose policy recommendations for Thailand community- based tourism value creation. This study was conducted by studying related internal factors and relationships of all 5 aspects affecting the Thailand community-based tourism value creation based on the priority: 1) Community collaboration and ...
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    Banner advertising management for local online travel agencies 

    Kamonthat Nualanan; Rugphong Vongsaroj (National Institute of Development Administration, 2016)

    This empirical study examined the effects of local online travel agencies’ banner advertising belief factors on inbound tourists’ attitude toward banner advertising and the effects of inbound tourists’ attitude toward banner advertising on banner advertising effectiveness. The results of structural equation modeling could partially confirm the belief-attitude-effectiveness relations for local online travel agencies’ banner advertising from the perspective of inbound tourists. The empirical results from this study indicated that the features ...
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    A model of the development of executives' behavior in the planning process for risk management concerning loss of human resources in small and medium sized hotels in the touristic island of Surat Thani Province 

    Pongchan Klaiudom; Therdchai Choibamroong (National Institute of Development Administration, 2016)

    The objectives of this research are: 1) to study the behavior in the planning process for human resources risk management of executives of small and medium sized hotels in touristic islands of Surat Thani province, 2) to evaluate the performance in the planning process for human resources risk management by executives of small and medium sized hotels in touristic islands of Surat Thani province, 3) to synthesize the planning process for human resources risk management of small and medium sized hotels in touristic islands of Surat Thani ...
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    Policy recommendations for developing Thailand's image as a medical tourism destination to establish destination loyalty 

    Wariya Pattharapinyophong; Kassara Sukpatch (National Institute of Development Administration, 2016)

    Medical tourism is a developing market for Thailand’s tourism industry, and offers a unique alternative to the issues associated with an excessive reliance on traditional forms of tourism. Previous literature on this subject is limited. The primary focus has been on the economic and social impacts of medical tourism on a host country, and on the quality of medical services that influence medical tourists’ loyalty. There has been insufficient research conducted on developing Thailand’s image as a medical tourism destination to establish ...
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    Marketing strategies for building brand for international airlines at Suvarnabhumi airport, Thailand 

    Petumpai Taraga; Therdchai Choibamroong (National Institute of Development Administration, 2016)

    The research of this study is aimed at: 1) study the brand awareness of the customer (International airlines) of Suvanabhumi airport. Namely Full Service Airlines, Cargo Airlines and Charter Airlines; 2) study the brand perception of the airlines (Pre and Post) and 3) provide recommendations for marketing strategies for brand building of Suvarnabhumi Airport.
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    The development of Thai tourist police occupational standard 

    Naruedolrapassorn Jaksudechovanith; Chokechai Suveatwatanakul (National Institute of Development Administration, 2016)

    The study of development in Thai tourist police professional standards aims to develop performance indicator that important to improve Thai tourist police professional standards and professional standard handbook. This study is done by using Mixed Method Research (Qualitative Research and Quantitative Research) which is divided into 5 steps as given below: 1) Literature review by qualitative research 2) Examine questionnaires for group discussion (Focus Group) by expert using qualitative research 3) Survey based on questionnaires for both ...
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    Developing human resource development guideline based on relationship marketing to enhance effectiveness on business performance in airline business 

    Theerapong Theerathanongwut; Chokechai Suveatwatanakul (National Institute of Development Administration, 2016)

    The purpose of this research, developing human resource development guideline based on relationship marketing to enhance effectiveness on business performance in airline business are 1) To compare the opinions of employees in the airline industry in each generation regarding the Relationship Marketing concept. 2) To analyze the factors influencing aviation industry indicators of success concerning business performance in terms of Relationship Marketing. 3) developing human resource development guideline based on relationship marketing to ...
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    A cultural conservation model for sustainable tourism of the Tai Lue Ethnic group in Doi Saket district, Chiang Mai province 

    Manote Nuansara; Kassara Sukpatch (National Institute of Development Administration, 2016)

    The objectives of this research were to examine community development and cultural patterns for tourism of the Tai Lue communities in Doi Saket District, Chiang Mai Province, to develop a local cultural conservation model for sustainable tourism of the ethnic group, and to assess the conservation model of the ethnic group. This qualitative research investigated four Tai Lue villages in the study area, including Luang Nua, Luang Tai, Pa Kha, and San Pong Villages. The key informants included the villagers, representatives from the local state ...
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    Development of destination branding through cultural identity: the case study of ancient market in Suphanburi river 

    Sathcha Kaisornrat; Worarak Sucher (National Institute of Development Administration, 2016)

    The objectives of the research on Brand Development of Destinations in Community Culture: Case Studies of Ancient Community Markets in the Suphanburi Basin were 1) to study the local destination brand identity in the ancient market communities of Kao Hong and Sam Chuk in Suphanburi, Thailand; 2) to analyze the branding processes of these two ancient market communities as tourist destinations.; 3) to develop guidelines for other ancient market communities in Thailand to effectively brand themselves as tourist destinations; From The case ...