Now showing items 1-20 of 65

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    A causal model of factors affecting healthy organizations and job performance of employees in Thai independence hotels 

    Nipaporn Sangsawang; Sangkae Punyasiri (National Institute of Development Administration, 2018)

    The purpose of this research was to develop and validate a relationship between the causal factors affecting the healthy organization and performance of employees in Thai hotels. This research employed a mixed method approaches. For quantitative research, the sample consisted of 690 employees in the independent Thai hotels. The area of research are 4 star hotels which are the members of Thai Hotels Association (THA) in the Andaman Sea. The sampling techniques were randomly selected by multi-stage random sampling. Causal modeling involved ...
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    A causal relation model of market orientation and extended market orientation affecting strategic management through health establishments performance in Bangkok 

    Wirut Nakkhasin; Sangkae Punyasiri (National Institute of Development Administration, 2018)

    The research was done in Bangkok Thailand due to high competition and the presence of a majority of Thailand’s health establishments, which aims to 1) review market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 2) to study the relationship between market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 3) to investigate of concept for causal relation model of market orientation and extended market ...
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    A critical analysis on stakeholder perspective-based of Thai tourist behavior towards unique product and service attributes of Songkhla Lake Basin in Muang District, Songkhla Province 

    Chayada Kanabkaew; Paithoon Monpanthong (National Institute of Development Administration, 2021)

    The growth in the global tourism sector has caused an aggressive competition between tourist destinations to attract potential visitors. Among the same resources, the different choice of destination is determined. This study aims to analyze on stakeholder perspective-based of Thai tourist behavior towards unique product and service attributes of Songkhla Lake Basin (SLB) in Muang District, Songkhla Province. The competitive power of a destination can be increased in a sustainable way when involving community stakeholders. Thus, the study was ...
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    A cultural conservation model for sustainable tourism of the Tai Lue Ethnic group in Doi Saket district, Chiang Mai province 

    Manote Nuansara; Kassara Sukpatch (National Institute of Development Administration, 2016)

    The objectives of this research were to examine community development and cultural patterns for tourism of the Tai Lue communities in Doi Saket District, Chiang Mai Province, to develop a local cultural conservation model for sustainable tourism of the ethnic group, and to assess the conservation model of the ethnic group. This qualitative research investigated four Tai Lue villages in the study area, including Luang Nua, Luang Tai, Pa Kha, and San Pong Villages. The key informants included the villagers, representatives from the local state ...
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    A development model of cultural tourism interpretation of Khao Phra Wihan national park 

    Prasert Yothicar; Sangkae Punyasiri (National Institute of Development Administration, 2018)

    The objectives of this study were to: 1) investigate the current context of cultural tourism interpretation of Khao Phra Wihan national park, and the best practical interpretation of cultural tourism interpretive management, 2) investigate the perception-behavior of the tourists about the context of cultural tourism interpretation of Khao Phra Wihan national park and the learning needs of the tourists about cultural tourism interpretive programs of Khao Phra Wihan national park, and 3) determine the form of a development model of cultural ...
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    A model of logistics management for health tourism in Thai traditional medicine promoting hospitals in Thailand 

    Yongyut Kaewudom; Therdchai Choibamroong (National Institute of Development Administration, 2018)

    This research aims 1) to analyze the implementation of a health tourism promoting policy in Thai traditional medicine promoting hospitals, 2) to evaluate the efficiency and effectiveness of a health tourism logistic management process in Thai traditional medicine promoting hospitals, and 3) to create a model of the health tourism logistic management in Thai traditional medicine promoting hospitals with a combination of quantitative and qualitative research methods.
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    A model of port of call management for cruise tourism, Phuket, Thailand 

    Paithoon Monpanthong; Therdchai Choibamroong (National Institute of Development Administration, 2014)

    The study establishes a proposed model of port of call management for cruise tourism, Phuket, Thailand under four objectives; 1) to analyze the current situation of the cruise tourism in Phuket, Thailand, 2) to evaluate the importance levels toward factors affecting port of call management, 3) to measure the efficiency levels of port of call management in Phuket, Thailand and 4) to propose a model of port of call management tailored for the cruise tourism in Phuket, Thailand.
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    A model of the development of community-based tourism management in designated areas for sustainable tourism 

    Kulvadee Lamaijee; Therdchai Choibamroong (National Institute of Development Administration, 2015)

    This research is both quantitative and qualitative. The objectives of the research are: 1) to study the community-based tourism environment in designated areas for sustainable tourism, 2) to assess the potential of communities in developing community-based tourism management in designated areas for sustainable tourism, 3) to study the process of the development of community-based tourism management in designated areas for sustainable tourism, and 4) to create a model of the development of community-based tourism management in designated ...
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    A model of the development of executives' behavior in the planning process for risk management concerning loss of human resources in small and medium sized hotels in the touristic island of Surat Thani Province 

    Pongchan Klaiudom; Therdchai Choibamroong (National Institute of Development Administration, 2016)

    The objectives of this research are: 1) to study the behavior in the planning process for human resources risk management of executives of small and medium sized hotels in touristic islands of Surat Thani province, 2) to evaluate the performance in the planning process for human resources risk management by executives of small and medium sized hotels in touristic islands of Surat Thani province, 3) to synthesize the planning process for human resources risk management of small and medium sized hotels in touristic islands of Surat Thani ...
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    A model proposal for tourism and hospitality undergraduate institutions in Thailand to obtain the UNWTO TEDQUAL certification 

    Arroyo, Jorge Arnanz; Kanokkarn Kaewnuch (National Institute of Development Administration, 2020)

    The relevance of the tourism and hospitality industry nowadays is a fact that cannot be denied since this sector has been one of the major players in the world’s economy for the last decades. However, the field of education in tourism and hospitality was a rather more limited area during most of the 20th century. Despite the significance of tourism and hospitality education in shaping the future of this prosperous industry, there are still several areas on this discipline to be covered appropriately. This research focuses on several topics that ...
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    A structural equation model of business ethics organization culture employee engagement and job performance of flight attendant 

    Jitti Jitklongsub; Chokechai Suveatwatanakul (National Institute of Development Administration, 2019)

    The objectives of this research were to study and verify structural equation model of business ethics, organization culture, employee engagement and job performance of flight attendants. The sample group comprised of premium airlines’ flight attendants. The multiple variables were 10-20 times of observed variables. Since 16 observed variables were set in this research, the sample group size was determined as 20 times of variables. Thus, the appropriate sample group size was at least 320 cases. To ensure that congruence test of empirical data ...
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    A Thai art interpretation management model of Suvarnabhumi airport 

    Suppachai Chanwanakul; Therdchai Choibamroong (National Institute of Development Administration, 2018)

               The objectives of this research consist of 1. To study the current context of interpretation management of Thai art at the passenger terminal, Suvarnabhumi Airport, 2. To evaluate the effectiveness of the current interpretation methods of Thai art at the passenger terminal, Suvarnabhumi Airport, and 3. To propose a model of Thai art interpretation management at the passenger terminal, Suvarnabhumi Airport. The research employed mixed research methods, including quantitative and qualitative research.    This research selected the ...
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    A value-added model in food tourism services: a case study of street food in Bangkok, Thailand 

    Cheewanan Wuttipan; Kanokkarn Kaewnuch (National Institute of Development Administration, 2018)

    A Street food in Thailand offers food and beverage for local people in everyday life reflecting their own way of life and local culture and becoming a great tourist attraction. Bangkok is a case of this study where is one of the best cities in the world for the street food. Previous studies have shown that adding value to products and services can lead to a creation of memorable experience for customers. Indeed, the adding value is able to maintain customers and succeed a long-run for businesses. The purpose of this study was to create a value-added ...
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    A zero waste management model for small hotels: a case study in the Koh Samui, Koh Pha Ngan Surat Thani 

    Choosak Choosri; Suwaree Namwong (National Institute of Development Administration, 2016)

    This thesis aimed to examine the situation of waste management problems encountered by small hotels by focusing on investigating the causes of waste generation and on reducing, reusing, recycling and recovering the waste in order to minimize the waste to be finally disposed of by means of incineration/landfill, which is appropriate based on the prioritization of zero waste management. There were three research questions: (1) what are the factors in the zero waste management of small hotels? (2) What is the best practice in the zero waste ...
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    Airline's roles for for supporting sustainable tourism development: a case study of Thailand 

    Withep Watawuti; Rugphong Vongsaroj (National Institute of Development Administration, 2017)

    The main objective of this study aims to develop the role of Airline in supporting sustainable tourism development (STD). The specific objectives are: 1) to evaluate current performance of the airline in supporting STD 2) to analyze the factor of passenger’s awareness to STD, passenger’s willingness to supporting STD, passenger’s expectation to STD performance of airline and passenger’s perception to STD performance of airline 3) to compare the difference between passenger’s expectation to STD performance of airline and passenger’s perception to ...
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    An approach of promoting medical services to foreigner in Bangkok 

    Varot Panitchavit Pinpat; Rugphong Vongsaroj (National Institute of Development Administration, 2017)

    The aim of this study is to develop the model for promoting medical services to foreigner in Bangkok, with emphasis on the roles played by service providers, suppliers and supporting industry. In pursuit of this objective, the study explores 3 key constitutional components as, 1) the motivation, perception and decision making of foreign medical service customer for analyzing the customers’ need, segmentation, product attribute and destination image 2) resource competencies, strategic direction, competition and co-operation intensity of medical ...
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    Banner advertising management for local online travel agencies 

    Kamonthat Nualanan; Rugphong Vongsaroj (National Institute of Development Administration, 2016)

    This empirical study examined the effects of local online travel agencies’ banner advertising belief factors on inbound tourists’ attitude toward banner advertising and the effects of inbound tourists’ attitude toward banner advertising on banner advertising effectiveness. The results of structural equation modeling could partially confirm the belief-attitude-effectiveness relations for local online travel agencies’ banner advertising from the perspective of inbound tourists. The empirical results from this study indicated that the features ...
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    Communication model for promoting tourism on Thai Lanna cultural conservation 

    Taksina Seanyen; Kassara Sukpatch (National Institute of Development Administration, 2015)

    The aims of this research were to: 1) study the conditions and the problems of communication for promoting on Thai Lanna cultural tourism conservation in the area of the four provinces in the upper part in the north of Thailand in accordance with The Act of National Tourism 2008 and The National Tourism Management Plan 2012- 2016; 2) design the communication model for promoting tourism on Thai Lanna cultural conservation in the area of four provinces in the upper Northern region 1 of Thailand in accordance with The act of National Tourism ...
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    Cultural tourism destination development of Nakhon Si Thammarat province 

    Pinruthai Khongthong; Suwaree Namwong (National Institute of Development Administration, 2016)

    This study aims to create a model for cultural tourism destination development focusing on stakeholder participation. It was revealed that there are a great number of tourism destinations confronted with inefficiency in accommodating tourists, an insufficiency in the essential quality of tourism products and services, an increase in the overcrowding of tourists, and the deterioration of the landscape and the physical features in a tourism destination. Although there are a number of researches on tourism destination, the majority of the ...
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    Destination strategic positioning and marketing strategy for foreign high-quality tourist 

    Hathaichanok Chimbanrai; Rugphong Vongsaroj (National Institute of Development Administration, 2021)

    The purposes of this study are 1) to define the definition and characterization of high-quality tourists for Thailand, 2) to analyze the demographic factors, tourist’s travel motivation and tourist behaviors influencing high-quality tourists and analyze the preferences and decisions of high-quality tourists, 3) to analyze the value positioning of tourism products in high-quality tourist attractions and; 4) to analyze marketing strategies for high-quality tourists. Use mixed methods research between qualitative research, In-depth interview is a ...