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Banner advertising management for local online travel agencies
(National Institute of Development Administration, 2016)
; This empirical study examined the effects of local online travel agencies’
banner advertising belief factors on inbound tourists’ attitude toward banner
advertising and the effects of inbound tourists’ attitude toward ...
Developing destination safety indicators and strategy for promoting tourists' safety confidence
(National Institute of Development Administration, 2020)
; As safety and security issue is playing an important role to ensure a quality in tourism and is considering as a key factor in tourist’s decision-making process to select a destination, therefore the necessary improvement ...
The model of yacht tourism management in Phuket
(National Institute of Development Administration, 2020)
; This research proposed the Model of Yacht Tourism Management in Phuket. The objectives of this research consist of 1) study the current situation and context of the Yacht Tourism in Phuket, 2) analyze the Yacht tourist ...
Model for quality of life enhancement in community-based tourism by understanding factors influencing social inequalities, Thailand
(National Institute of Development Administration, 2020)
; This research aimed 1) investigate the factors that effect to Social Inequality in communities -based tourism, Thailand 2) to examine the structural equation model between factors that effect to social inequality and ...
Tourism marketing management strategies for Nakhon Si Thammarat as a secondary tourism city toward foreign quality tourists
(National Institute of Development Administration, 2018)
; Nakhon Si Thammarat (NST) is one of the amazing destinations with a wide
variety of tourist attractions. Effective tourism marketing management, thus, enables to
enhance NST people of all ages. This research is subsequently ...
A model of the development of community-based tourism management in designated areas for sustainable tourism
(National Institute of Development Administration, 2015)
; This research is both quantitative and qualitative. The objectives of the
research are: 1) to study the community-based tourism environment in designated
areas for sustainable tourism, 2) to assess the potential of ...
The causal model of the influence of nightlife's risk perception and destination image toward female tourists' behavioral intention under mediating effects of satisfaction
(National Institute of Development Administration, 2019)
; The female travel market is regarded as having a high potential in terms of travel growth rate and high expenditure. In Thailand found that female tourist spending on various areas, such as Thai food testing, spa, and ...
Guidelines for responsible tourism development based on creating shared value towards society in active beach tourism cluster, Thailand
(National Institute of Development Administration, 2021)
; The objectives of this research are to 1) To explore the hotel industry perspectives on responsible tourism, 2) To study the causal factors of the hotel industry in adapting the responsible tourism concept to the idea of ...