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AuthorPetumpai Taraga (1)Sathcha Kaisornrat (1)Subject
Branding (Marketing) -- Case studies (2)
Marketing strategy (1)Suvarnabhumi airport (1)... View MoreDate Issued
2016 (2)

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Marketing strategies for building brand for international airlines at Suvarnabhumi airport, Thailand 

Petumpai Taraga; Therdchai Choibamroong (National Institute of Development Administration, 2016)
The research of this study is aimed at: 1) study the brand awareness of the customer (International airlines) of Suvanabhumi airport. Namely Full Service Airlines, Cargo Airlines and Charter Airlines; 2) study the brand ...
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Development of destination branding through cultural identity: the case study of ancient market in Suphanburi river 

Sathcha Kaisornrat; Worarak Sucher (National Institute of Development Administration, 2016)
The objectives of the research on Brand Development of Destinations in Community Culture: Case Studies of Ancient Community Markets in the Suphanburi Basin were 1) to study the local destination brand identity in the ...

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Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

Copyright © National Institute of Development Administration | สถาบันบัณฑิตพัฒนบริหารศาสตร์
Library and Information Center | สำนักบรรณสารการพัฒนา
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