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The model application of human resource development to create intention toward employee's behavior modification of green hotel
; (National Institute of Development Administration, 2018)
This thesis is aimed to examine general context in human resource development in a green hotel by focusing on evaluate the environmental behavioral of hotel employees in a green hotel and investigate the casual factors ...
Strategies for enhancing true loyalty of airline passengers and employees through customer-oriented service employees: a study of the low-cost airline business in Thailand
; (National Institute of Development Administration, 2018)
Despite the continuous growth in the demand for low-cost airlines (LCAs) in Thailand, airline profits are less impressive than they may seem due to several challenges especially intense competition and price wars, the two ...
A causal relation model of market orientation and extended market orientation affecting strategic management through health establishments performance in Bangkok
; (National Institute of Development Administration, 2018)
The research was done in Bangkok Thailand due to high competition and the presence of a majority of Thailand’s health establishments, which aims to 1) review market orientation, extended market orientation and strategic ...
Guidelines based on factors that encourage cultural festival tourism coordinators to accept and adopt marketing competencies
; (National Institute of Development
Administration, 2018)
The focus of this study is how to best support festival coordinators and festival tourism providers to adopt core competencies that will be most useful in creating a successful festival tourism marketing program. The ...
Guidelines for promoting hotel employee engagement by using compensation, benefit and rewards system
; (National Institute of Development Administration, 2018)
The current research sought to identify the factors associated with hotel employees’ motivation, specifically in relation to compensation, benefit and rewards system and to explain the ways their motivation affects their ...
The effects of emotional labor and moderating roles of gender, age, and manager emotional intelligence on the job and organizational outcomes: a case study of frontline hotel employees in Phuket, Thailand
; (National Institute of Development Administration, 2018)
In the high competition of the hospitality and service industry, hotels are in the process of intensely managing their employees’behavior and emotions, and this can have a detrimental impact on frontline employees’ ...
Tourism experience design process of waterfront community: a case study of chantaboon waterfront community, Chanthaburi
; (National Institute of Development Administration, 2018)
The research of this study investigates the process of waterfront community tourism experience focusing on Chantaboon Waterfront Community, Chanthaburi. The study sheds light on propose the waterfront experience process ...
A Thai art interpretation management model of Suvarnabhumi airport
; (National Institute of Development Administration, 2018)
The objectives of this research consist of 1. To study the current context of interpretation management of Thai art at the passenger terminal, Suvarnabhumi Airport, 2. To evaluate the effectiveness of the current ...
The branding process of the world heritage historic city of Ayutthaya
; (National Institute of Development Administration, 2018)
This study was established on the tourism and marketing perspectives of the stakeholders regarding the branding process of the cultural world heritage sites in Thailand. The Historic City of Ayutthaya world heritage site ...
A value-added model in food tourism services: a case study of street food in Bangkok, Thailand
; (National Institute of Development Administration, 2018)
A Street food in Thailand offers food and beverage for local people in everyday life reflecting their own way of life and local culture and becoming a great tourist attraction. Bangkok is a case of this study where is one ...