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Process of community enhancement on tourism promotion marketing for community-based tourism destination in designated Pattaya and Vicinity area
; (National Institute of Development Administration, 2020)
This research aims 1) to develop an indicator used for evaluating community enhancement of tourism promotion marketing in community–based tourism destinations in designated Pattaya and vicinity areas, 2) to evaluate the ...
The development of a structural equation model in managing experience, value and customer satisfaction in international tourism business
; (National Institute of Development
Administration, 2017)
This research aimed 1) To study factors related to customer experience management, customer satisfaction and customer value in Thailand's outbound tour operators. 2) To develop a structural equation model of customer value ...
Destination strategic positioning and marketing strategy for foreign high-quality tourist
; (National Institute of Development Administration, 2021)
The purposes of this study are 1) to define the definition and characterization of high-quality tourists for Thailand, 2) to analyze the demographic factors, tourist’s travel motivation and tourist behaviors influencing ...
Online marketing strategies for community-based tourism in the Andaman cluster of Thailand
; (National Institute of Development Administration, 2020)
The main goal of this study was to initiate online marketing strategies for CBT destinations in the Andaman cluster of Thailand. In order to accomplish the goal, the objectives of this study are 1) to analyse the current ...