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AuthorCherdchai Klinthongchai (1)Choosak Choosri (1)Kamonthat Nualanan (1)Manote Nuansara (1)Naruedolrapassorn Jaksudechovanith (1)Nontlachatara Viranuvatti (1)Petumpai Taraga (1)Pinruthai Khongthong (1)Pongchan Klaiudom (1)Sathcha Kaisornrat (1)... View MoreSubjectBranding (Marketing) -- Case studies (2)Heritage tourism (2)Hospitality industry -- Personnel management (2)Agro-Tourism (1)Airlines -- Personnel management (1)Community based tourism (1)Cultural tourism (1)Cultural tourism sustainable (1)Developing -- Research (1)Hotels -- Thailand -- Surat Thani (1)... View MoreDate Issued
2016 (14)

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The model of community enterprise network management in lower central region for promoting agro-tourism 

Tassanee Naksanee; Kassara Sukpatch (National Institute of Development Administration, 2016)
The results of the study demonstrated that: 22 community enterprise networks had 3 main activities including 1) Agricultural Institute Group/Housewives = 12 groups (54.55%), 2) Production = 9 groups (40.90%), and 3) ...
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Developing perceptions and brand equity to enhance the potential of adventure tourism in Bencha Burapha Suvarnabhumi Provinces 

Thida Laemlaksakul; Kassara Sukpatch (National Institute of Development Administration, 2016)
The study on Developing perceptions and brand equity to enhance the potential of adventure tourism in Bencha Burapha Suvarnabhumi provinces has 3 main objectives: 1) To explore the personal factors influencing brand ...
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Policy recommendations for Thailand community-based tourism value creation 

Nontlachatara Viranuvatti; Kassara Sukpatch (National Institute of Development Administration, 2016)
The objectives of this study were: 1 ) to study the factors affecting Thailand community- based tourism value creation, 2) to study the causal relationship between factors affecting Thailand community-based tourism value ...
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Banner advertising management for local online travel agencies 

Kamonthat Nualanan; Rugphong Vongsaroj (National Institute of Development Administration, 2016)
This empirical study examined the effects of local online travel agencies’ banner advertising belief factors on inbound tourists’ attitude toward banner advertising and the effects of inbound tourists’ attitude toward ...
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A model of the development of executives' behavior in the planning process for risk management concerning loss of human resources in small and medium sized hotels in the touristic island of Surat Thani Province 

Pongchan Klaiudom; Therdchai Choibamroong (National Institute of Development Administration, 2016)
The objectives of this research are: 1) to study the behavior in the planning process for human resources risk management of executives of small and medium sized hotels in touristic islands of Surat Thani province, 2) ...
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Policy recommendations for developing Thailand's image as a medical tourism destination to establish destination loyalty 

Wariya Pattharapinyophong; Kassara Sukpatch (National Institute of Development Administration, 2016)
Medical tourism is a developing market for Thailand’s tourism industry, and offers a unique alternative to the issues associated with an excessive reliance on traditional forms of tourism. Previous literature on this ...
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Marketing strategies for building brand for international airlines at Suvarnabhumi airport, Thailand 

Petumpai Taraga; Therdchai Choibamroong (National Institute of Development Administration, 2016)
The research of this study is aimed at: 1) study the brand awareness of the customer (International airlines) of Suvanabhumi airport. Namely Full Service Airlines, Cargo Airlines and Charter Airlines; 2) study the brand ...
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The development of Thai tourist police occupational standard 

Naruedolrapassorn Jaksudechovanith; Chokechai Suveatwatanakul (National Institute of Development Administration, 2016)
The study of development in Thai tourist police professional standards aims to develop performance indicator that important to improve Thai tourist police professional standards and professional standard handbook. This ...
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Developing human resource development guideline based on relationship marketing to enhance effectiveness on business performance in airline business 

Theerapong Theerathanongwut; Chokechai Suveatwatanakul (National Institute of Development Administration, 2016)
The purpose of this research, developing human resource development guideline based on relationship marketing to enhance effectiveness on business performance in airline business are 1) To compare the opinions of employees ...
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A cultural conservation model for sustainable tourism of the Tai Lue Ethnic group in Doi Saket district, Chiang Mai province 

Manote Nuansara; Kassara Sukpatch (National Institute of Development Administration, 2016)
The objectives of this research were to examine community development and cultural patterns for tourism of the Tai Lue communities in Doi Saket District, Chiang Mai Province, to develop a local cultural conservation model ...
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Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

Copyright © National Institute of Development Administration | สถาบันบัณฑิตพัฒนบริหารศาสตร์
Library and Information Center | สำนักบรรณสารการพัฒนา
Email: NIDAWR@nida.ac.th    Chat: Facebook Messenger    Facebook: NIDAWisdomRepository
 

 

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