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Now showing items 11-20 of 41
Food activity uniqueness for creative tourism development: a case study Chiang Mai, Thailand
; (National Institute of Development
Administration, 2017)
This study aimed to determine the components of Activity Uniqueness for Creative Tourism, consisting of three sub-components, namely Creative Activity, Create a Positive Distinctive Activity, and Five Sense Body and to ...
Guidelines for promoting hotel employee engagement by using compensation, benefit and rewards system
; (National Institute of Development Administration, 2018)
The current research sought to identify the factors associated with hotel employees’ motivation, specifically in relation to compensation, benefit and rewards system and to explain the ways their motivation affects their ...
Indicator development for business continuity management of Thai convention venues under crisis
; (National Institute of Development Administration, 2017)
The study was aimed to develop indicators for business continuity management of Thai convention venues under crisis. The objectives were: 1) to explore the literature about the indicators for business continuity management ...
The effects of emotional labor and moderating roles of gender, age, and manager emotional intelligence on the job and organizational outcomes: a case study of frontline hotel employees in Phuket, Thailand
; (National Institute of Development Administration, 2018)
In the high competition of the hospitality and service industry, hotels are in the process of intensely managing their employees’behavior and emotions, and this can have a detrimental impact on frontline employees’ ...
Airline's roles for for supporting sustainable tourism development: a case study of Thailand
; (National Institute of Development
Administration, 2017)
The main objective of this study aims to develop the role of Airline in supporting sustainable tourism development (STD). The specific objectives are: 1) to evaluate current performance of the airline in supporting STD 2) ...
The development of a structural equation model in managing experience, value and customer satisfaction in international tourism business
; (National Institute of Development
Administration, 2017)
This research aimed 1) To study factors related to customer experience management, customer satisfaction and customer value in Thailand's outbound tour operators. 2) To develop a structural equation model of customer value ...
The development of 21st century learning skills to enhance the performance effectiveness of convention hotel staff in Thailand
; (National Institute of Development Administration, 2017)
This paper was aimed to present the guideline development of 21st Century Learning Skills for the convention hotel staff’s performance and effectiveness in Thailand. The results of the study could help to improve the ...
Tourism experience design process of waterfront community: a case study of chantaboon waterfront community, Chanthaburi
; (National Institute of Development Administration, 2018)
The research of this study investigates the process of waterfront community tourism experience focusing on Chantaboon Waterfront Community, Chanthaburi. The study sheds light on propose the waterfront experience process ...
A Thai art interpretation management model of Suvarnabhumi airport
; (National Institute of Development Administration, 2018)
The objectives of this research consist of 1. To study the current context of interpretation management of Thai art at the passenger terminal, Suvarnabhumi Airport, 2. To evaluate the effectiveness of the current ...
The branding process of the world heritage historic city of Ayutthaya
; (National Institute of Development Administration, 2018)
This study was established on the tourism and marketing perspectives of the stakeholders regarding the branding process of the cultural world heritage sites in Thailand. The Historic City of Ayutthaya world heritage site ...