Search
Now showing items 21-30 of 41
A value-added model in food tourism services: a case study of street food in Bangkok, Thailand
; (National Institute of Development Administration, 2018)
A Street food in Thailand offers food and beverage for local people in everyday life reflecting their own way of life and local culture and becoming a great tourist attraction. Bangkok is a case of this study where is one ...
Guideline of the hot spring management to promote the quality of health tourism in Thailand
; (National Institute of Development Administration, 2018)
This research used mixed methods to investigate: 1) To study the tourist’s behavior in the Hot Spring area; 2) To study the expectations of Thai tourists towards the Hot Spring Management; 3) To study the perceptions of ...
An approach of promoting medical services to foreigner in Bangkok
; (National Institute of Development Administration, 2017)
The aim of this study is to develop the model for promoting medical services to foreigner in Bangkok, with emphasis on the roles played by service providers, suppliers and supporting industry. In pursuit of this objective, ...
Policy implication of tourism management for Japanese senior tourists : a case study of Chiang Rai Province, Thailand
; (National Institute of Development Administration, 2021)
Japanese senior tourist group is prioritized by Thailand’s tourism industry due to the increasing number, the quality, and the high purchasing power. However, most Japanese senior tourists have traveled to Thailand’s main ...
Destination strategic positioning and marketing strategy for foreign high-quality tourist
; (National Institute of Development Administration, 2021)
The purposes of this study are 1) to define the definition and characterization of high-quality tourists for Thailand, 2) to analyze the demographic factors, tourist’s travel motivation and tourist behaviors influencing ...
The causal model of the influence of nightlife's risk perception and destination image toward female tourists' behavioral intention under mediating effects of satisfaction
; (National Institute of Development Administration, 2019)
The female travel market is regarded as having a high potential in terms of travel growth rate and high expenditure. In Thailand found that female tourist spending on various areas, such as Thai food testing, spa, and ...
A critical analysis on stakeholder perspective-based of Thai tourist behavior towards unique product and service attributes of Songkhla Lake Basin in Muang District, Songkhla Province
; (National Institute of Development Administration, 2021)
The growth in the global tourism sector has caused an aggressive competition between tourist destinations to attract potential visitors. Among the same resources, the different choice of destination is determined. This ...
Guidelines for responsible tourism development based on creating shared value towards society in active beach tourism cluster, Thailand
; (National Institute of Development Administration, 2021)
The objectives of this research are to 1) To explore the hotel industry perspectives on responsible tourism, 2) To study the causal factors of the hotel industry in adapting the responsible tourism concept to the idea of ...
Model of technology-based airport customer journey management of Suvarnabhumi Airport, Thailand
; (National Institute of Development Administration, 2021)
In airports, the technology creates a transformation from a regular travel to be an extraordinary with the trendily digital assistances since the pre-arrival until post-departure at the final destination. Creating smooth ...
Model of customer experience management in Thai full-service restaurant
; (National Institute of Development Administration, 2020)
This study aimed to purpose the customer experience management model at Thai full-service restaurants as the customer experience management is the crucial factor for successful the restaurant business in the present. ...