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A causal relation model of market orientation and extended market orientation affecting strategic management through health establishments performance in Bangkok
; (National Institute of Development Administration, 2018)
The research was done in Bangkok Thailand due to high competition and the presence of a majority of Thailand’s health establishments, which aims to 1) review market orientation, extended market orientation and strategic ...
Guidelines based on factors that encourage cultural festival tourism coordinators to accept and adopt marketing competencies
; (National Institute of Development
Administration, 2018)
The focus of this study is how to best support festival coordinators and festival tourism providers to adopt core competencies that will be most useful in creating a successful festival tourism marketing program. The ...