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Promoting the value of Lanna cultural heritage tourism resources for Thai youth tourists
(National Institute of Development Administration, 2017);
Due to loose of value of cultural heritage tourism resources, including the promoting of Thai youth tourist’ potential which they are one of the main target groups for cultural tourism of the Tourism Strategy 2015-2017 ...
Guidelines based on factors that encourage cultural festival tourism coordinators to accept and adopt marketing competencies
(National Institute of Development Administration, 2018);
The focus of this study is how to best support festival coordinators and festival tourism providers to adopt core competencies that will be most useful in creating a successful festival tourism marketing program. The ...
Policy implication of tourism management for Japanese senior tourists : a case study of Chiang Rai Province, Thailand
(National Institute of Development Administration, 2021);
Japanese senior tourist group is prioritized by Thailand’s tourism industry due to the increasing number, the quality, and the high purchasing power. However, most Japanese senior tourists have traveled to Thailand’s main ...