The research aimed to explain how Thai newspapers change themselves from traditional to convergent media, to compare roles of convergent journalists and traditional newspaper journalists, to explore how newspaper journalists transform themselves to civic journalists in convergent media age, and to propose an appropriate civic journalism model for newspapers in Thailand.

This research on a casual model of passenger service quality factors at Suvarnabhumi Airport aimed 1) to study integrated marketing communications, service quality, passenger satisfaction, and passenger loyalty, 2) to analyze both direct and indirect factors of service quality, and 3) to develop a casual model of passenger service quality management factors.The hypothesized model was based on the service quality, satisfaction, and loyalty. The results will be beneficial to airport management for planning and marketing communications. Both ...

This research presents the model and approaches to establish of the Advertising Professional Council. The objective of the study is to analyze the type of formation, mechanism for self-regulation in foreign countries, relationship with the state agencies, expectations of the practitioners and stakeholders of the advertising industry towards the creation of an advertising professional council in Thailand. The study was conducted in order to develop a framework and set the direction for the development of the advertising professional council in ...

Celebrity endorsement is the most popular advertising strategy used worldwide. It has gained attention from both academics and practitioners over the past decade. Though the celebrity credibility measurement model was validated in many countries originally in U.S and other Asian countries, the reviews have shown that the impact of the celebrity credibility on the purchase decision varies based on the different countries. Moreover, Thai advertisers have used the celebrity strategies widely to promote products but the number of the studies on the ...

The research The Pattern of Integrated Marketing Communications in Building Customer Relationship in Government training organizations, Private training organizations and University Training centers aims to study integrated marketing communications in building customer relationship, its effectiveness in government training organizations, private training organizations and university Training centers in Thailand, and to specify the forms of integrated marketing communications used by the three types of training organizations.

This research aims to study the role of social media as a tool for family communication in the digital age. A mixed methodology, i.e., quantitative and qualitative, was employed. The results are as follows: Social Media plays a major role in family communications during this digital age with the attributes of the communication and application techniques employed affording a wide range of communication methods. These then have expanded the limits previously set on time and place, thus promoting more communications between the family under four ...

The aims of this present study are: 1) to investigate intercultural communications between Thai employers and Burmese workers in the south of Thailand; 2) to compare their attitudes towards Thai and Burmese cultures; and 3) to examine relationship between their personal and organization factors and adaptive abilities. A mixed-methods research design was employed. An in-depth interview was conducted with Thai employers and Burmese employees to provide qualitative data. For the quantitative part a questionnaire was distributed for data ...

“Beijing Film Academy in Search of Individuation” is a qualitative research aiming to study instructional curriculum of Beijing Film Academy (BFA) , social context, and other environmental factors, such as the quality of BFA students, instructors, and executives, including related physical factors. The Concept of Individuation of Gilbert Simondon and A Theory of Practice of Pierre Bourdieu, including the Concept of Knowledge and Power of Michel Foucault is used as a framework for this study. Data collection is conducted by documentary ...

This study was a qualitative research aimed to analyze the construction of ASEAN identity in Thai television programs and the decoding of ASEAN identity conveyed in Thai television program by the youth audience. Textual analysis of 6 television programs presenting social and cultural content about ASEAN during 2014- 2016, totaling 57 episodes, was conducted with in-depth interview with 25 students in the area of ASEAN Studies from 4 universities: Kasetsart, Thammasart, Chiangmai, and Walailuk. The following findings were found: All Thai television ...

This research on Structural Equation Model of Corporate Social Responsibility Innovation, Corporate Image and Corporate Reputation towards Corporate Social Responsibility Innovation Adoption among Generation Y aims to (1) examine the social issues and the attributes of innovation in CSR innovation of three organizations; Charoen Pokphand Foods Public Co, Ltd., Siam Cement Group Public Co, Ltd. and PTT Public Co, Ltd.  and (2) test the Structural Equation Model of CSR innovation, corporate image and corporate reputation towards CSR innovation ...