Now showing items 1-20 of 41

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    A causal model of passenger service quality factors at Suvarnabhumi Airport 

    Chomchanai Bunluesintu; Pachanee Cheyjunya (National Institute of Development Administration, 2015)

    This research on a casual model of passenger service quality factors at Suvarnabhumi Airport aimed 1) to study integrated marketing communications, service quality, passenger satisfaction, and passenger loyalty, 2) to analyze both direct and indirect factors of service quality, and 3) to develop a casual model of passenger service quality management factors.The hypothesized model was based on the service quality, satisfaction, and loyalty. The results will be beneficial to airport management for planning and marketing communications. Both ...
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    An analytical study of factors affecting innovative capability and adaptation strategies of Thai newspaper organizations in the digital age 

    Worawudh Phakdiburut; Jitraporn Sudhivaraseth (National Institute of Development Administration, 2018)

    This research aims to 1) examine the factors affecting the innovative capability of Thai newspaper organizations in the digital age, and 2) investigate the adaptation strategies of Thai newspaper organizations in the digital age. A mixed-method research, quantitative and qualitative approaches, was employed. For the quantitative approach, a survey was administered via questionnaires. The sample consisted of 400 personnel in Thai newspaper organizations, selected by multi-stage sampling technique. Statistical data analysis was conducted by descriptive ...
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    Beijing film academy in search of individuation 

    Chitti Urnorakankij; Patchanee Cheyjunya (National Institute of Development Administration, 2017)

    “Beijing Film Academy in Search of Individuation” is a qualitative research aiming to study instructional curriculum of Beijing Film Academy (BFA) , social context, and other environmental factors, such as the quality of BFA students, instructors, and executives, including related physical factors. The Concept of Individuation of Gilbert Simondon and A Theory of Practice of Pierre Bourdieu, including the Concept of Knowledge and Power of Michel Foucault is used as a framework for this study. Data collection is conducted by documentary ...
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    Communication factors affecting training effectiveness of business organizations 

    Jompon Jeebpinyo; Yubol Benjarongkij (National Institute of Development Administration, 2020)

    The research is aimed for three objectives:  1) To study communication methods of professional trainers in organizing training, 2) to study training communication factors that affect training effectiveness of business organizations, and 3) to test the researcher’s developed structural equation model of latent variables, namely professional trainers’ qualifications and competence, training environmental management, trainees, and training effectiveness, with empirical data.   Mixed methods of qualitative and quantitative research were conducted. ...
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    Communication for localism empowerment through singing contest KIKDUU tv program 

    Pimchaya Fakpiem; Asawin Nedpogaeo (National Institute of Development Administration, 2020)

    This study has the objective to examine nationalism and localism in the KikDuu Singing Contest through the program production process. The goal is to study localism awareness among the audiences of the KikDuu Singing Contest. The researcher analyzed 28 tapes using the seven components to examine nationalism and localism in the program content. In addition, in-depth interviews were conducted with eight key informants of whom are program producers and thirty five audiences. The research revealed nationalism and localism in the KikDuu Singing ...
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    Communication for the foreign football player's cultural adjustment in Thailand league football club 

    Akkarong Punpong; Warat Karuchit (National Institute of Development Administration, 2019)

    The research has the four objectives as follows: 1. To examine and develop a causal model of factors influencing of Demographic characteristics, Communication skills, Attitude toward Thai people, Interpersonal communication and Media usage behavior to be affected the foreign football players' adjustment in Thailand league football clubs. 2. The analysis of the direct effect, indirect effect and total effect, is focused on testing the Demographic characteristics, Communication skills, Attitude toward Thai people, Interpersonal communication ...
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    Data journalism: principle development and knowledge adaptation in Thailand 

    Ekapon Thienthaworn; Warat Karuchit (National Institute of Development Administration, 2018)

    This research aims to: 1) study the knowledge and use of Data Journalism in other countries; 2) study the knowledge and use of Data Journalism in Thailand as well as the obstacles and problems in the development of knowledge and use of Data Journalism in Thailand; and 3) create the guidelines for development the knowledge and promotion of the use of Data Journalism in Thailand. The qualitative research methodology is used to conduct a research. Firstly, the documentary research was used to examine and analyze all related documents , which were ...
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    Digital competence and digital literacy in social media usage for the visually impaired youths in Thailand 

    Prapaporn Ratano; Warat Karuchit (National Institute of Development Administration, 2018)

    The objective of this study to examine the social media usage for the visually impaired youths in terms of digital competence and digital literacy, the result of social media using and create guidelines for the development of digital literacy in social media usage for visually impaired youths. This research utilized the mixed methods research methodology. The quantitative study or survey used the questionnaire as the data collection tool to collect data from a sample of 260 high school or equivalent and undergraduate students. The qualitative ...
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    Digital literacy of the aviation labour force in Eastern economic corridor 

    Sariyapa Kantawan; Kullatip Satararuji (National Institute of Development Administration, 2021)

    The study was a mixed-method of both qualitative and quantitative research, aimed 1) to study the current condition of the aviation industry in Eastern Economic Corridor 2) to analyse the main factors that affect the digital literacy of the aviation labour forces and 3) to find the correlation of the main factors that affect the digital literacy of the aviation labour forces. The research was conducted into two parts. Part 1: Qualitative research was conducted by descriptive research methodology, which was conducted by using literature reviews ...
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    Dynamic construction of the Siamese-Malaysians' ethnic identity, Malaysia 

    Thatsanawadi Kaeosanit; Ubolwan Premsrirat (National Institute of Development Administration, 2016)

    The main objectives of the study “Dynamic Construction of the SiameseMalaysians’ Ethnic Identity in Malaysia” are to study the dynamic of the SiameseMalaysians’ ethnic identity in communication dimension and to analyze the communication forms in the construction of the Siamese-Malaysians’ ethnic identity in the context of Nation-State in Malaysia. Moreover, it examines and compares the meaning and value perceptions of the Siamese-Malaysians’ ethnic identity in each generation using qualitative research methods including focus group interview, ...
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    Family communication patterns and digital literacy of digital natives in Bangkok 

    Suparak Chutrakul; Yubol Benjarongkij (National Institute of Development Administration, 2018)

    The study titled, “Family Communication Patterns and Digital Literacy of Digital Natives in Bangkok” has the objective to analyze factors affecting digital literacy of digital natives in Bangkok. The research utilized mixed methods research including qualitative research, in-depth interviews, and observation of digital natives aged 9 – 22 years and 30 parents in Bangkok. In addition a quantitative research was conducted using survey research with data collection from 400 respondents aged 9 – 22 years. The respondents are studying in primary ...
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    Gay: the construction of sexual myths in advertisements 

    Chachaya Sakuna; Patchanee Cheyjunya (National Institute of Development Administration, 2018)

               The objectives of the study, Gay: The Construction of Sexual Myths in Advertisement, are to study the changes of sexual myths in advertisements with gay-related content and to study consumers’ decoding of meanings in advertisements with gay-related content. The study is a qualitative research composing of various methodologies: documentary research, textual analysis, interview, in-depth interview and focus-group interview.           The results reveal that signs conveying meanings through codes of advertisement elements are classified ...
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    Gesture-based interaction for an office syndrome prevention : health communication through integrating experience into daily life for an arm-swing input device 

    Nuanphan Kaewpanukrangsi; Chutisant Kerdvibulvech (National Institute of Development Administration, 2018)

    Arm swing is a well-known exercise practiced throughout Asia. The benefits of regular exercise affect a person’s gait, shoulder function as well as head and body strength.  This research presents a new study of gesture-based interaction by using arm swing as a gestural input command applied to any digital device used by people aged 21 to 50 years of age during their workday. After selecting five different occupations, i.e., student, lecturer, office worker, designer and industrial worker, their different routine tasks were studied.  The sampling ...
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    Identities and communication network of the middle-class underground lotto gamblers 

    Wachirarat Nirantechaphat; Asawin Nedpogaeo (National Institute of Development Administration, 2020)

    This research has the objectives to study the identies of middle-class underground lotto gamblers and the subsequent development of the communication network. The study examines the connection among major dealers, small dealers, sellers, and middle-class underground lotto gamblers. It is a qualitative research utilizing in-depth interview for data collection from 15 respondents from Nakhon Ratchasima Province. The respondents have more than 5 years experience with income more than 18,000 baht. Consideration would be made based on the occupation, ...
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    Innovation of transmission process in networks communication from business alliances to educational alliances 

    Tanyaluck Thanapakit; Patchanee Cheyjunya (National Institute of Development Administration, 2017)

    This research is a qualitative research, aimed to study a transmission process, success and failure factors and to design a model of a network communication from business alliances to educational alliances. The research methodologies are a documentary analysis, a participatory observation and in-depth interviews  with 33 key informants who are the opinion Leader of the organization, operational executives, heads of network groups, an academician, stakeholders, and alliances in both business and education sectors. The finding reveals that the ...
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    Intercultural communication in the employment of burmese workers by local business in Southern Thailand 

    Preeda Nakaray; Yubol Benjarongkij (สถาบันบัณพิตพัฒนบริหารศาสตร์, 2017)

    The aims of this present study are: 1) to investigate intercultural communications between Thai employers and Burmese workers in the south of Thailand; 2) to compare their attitudes towards Thai and Burmese cultures; and 3) to examine relationship between their personal and organization factors and adaptive abilities. A mixed-methods research design was employed. An in-depth interview was conducted with Thai employers and Burmese employees to provide qualitative data. For the quantitative part a questionnaire was distributed for data ...
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    International marketing communication: a case study of Thai spa products and services in the United Arab Emirates 

    Alhuda Chanitphattana; Jitraporn Sudhivoraseth (National Institute of Development Administration)

    The objectives of this research, International Marketing Communications: A Case Study of Thai Spa Products and Services in the United Arab Emirates are 1) To study marketing communication between Thailand and overseas in terms of product export and service of spa business in the United Arab Emirates; 2) To study beliefs, cultures, and lifestyle of the Muslim people in the United Arab Emirates; 3) To study satisfaction and expectations of spa users in the United Arab Emirates towards product and service of Thai spa businesses; 4) To study ...
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    Media literacy learning schema for Thai generation Y 

    Nudee Nupairoj; Ousa Biggins (National Institute of Development Administration, 2015)

    The purpose of this study to is to construct a media literacy learning schema for Generation Y based on characteristics and competencies that exist within the Thai context. A needs assessment was conducted to evaluate Generation Y’s level of media literacy skills in three key areas, namely, people’s ability to access, evaluate, and create media content and information, as conceptualized in UNESCO Media and Information Literacy (MIL) framework. The needs assessment has enabled the identification of Thai Generation Y’s weaknesses and strengths ...
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    Modelland approaches to establish advertising professional council 

    Sarunthita Chanachaiphuwapat; Bu-nga Chaisuwan (National Institute of Development Administration, 2015)

    This research presents the model and approaches to establish of the Advertising Professional Council. The objective of the study is to analyze the type of formation, mechanism for self-regulation in foreign countries, relationship with the state agencies, expectations of the practitioners and stakeholders of the advertising industry towards the creation of an advertising professional council in Thailand. The study was conducted in order to develop a framework and set the direction for the development of the advertising professional council in ...
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    New paradigm narrative and construction of meanings of Thai television drama with cross-media content 

    Sirasa Chalainanont; Asawin Nedpogaeo (National Institute of Development Administration, 2020)

    This research aims (1) to study the intertextuality between a Taiwanese television drama called “The Fierce Wife” and a Thai television drama called “Mia (Wife) 2018”; (2) to study the intercultural communication, values, ideology, and construction of the meanings of the “wife” of the television drama called “Mia (Wife) 2018” through the components of the new paradigm narrative; and (3) to study the audience’s perception and interpretation of the meanings of the “wife” of “Mia (Wife) 2018”. The research is qualitative, and the main methodologies ...