Browsing by Resource Type
Now showing items 1-20 of 71
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A causal model of passenger service quality factors at Suvarnabhumi Airport
; (National Institute of Development Administration, 2015)
This research on a casual model of passenger service quality factors at Suvarnabhumi Airport aimed 1) to study integrated marketing communications, service quality, passenger satisfaction, and passenger loyalty, 2) to analyze both direct and indirect factors of service quality, and 3) to develop a casual model of passenger service quality management factors.The hypothesized model was based on the service quality, satisfaction, and loyalty. The results will be beneficial to airport management for planning and marketing communications. Both ... -
Adult's social engagement through digital game
; (National Institute of Development Administration, 2021)
The study titled “Adult’s Social Engagement through Digital Game” utilized the mixed methods research methodology combining qualitative and quantitative methods which emphasized on the qualitative study. The research examined middle aged adults and over to answer the five research objectives: 1) to study adult’s game playing behaviors, 2) to study motivations driving adults in playing digital games, 3) to examine adult’s engagement with games, 4) to study adult’s engaging with other gamers through digital game, and 5) to study communication process ... -
An analytical study of factors affecting innovative capability and adaptation strategies of Thai newspaper organizations in the digital age
; (National Institute of Development Administration, 2018)
This research aims to 1) examine the factors affecting the innovative capability of Thai newspaper organizations in the digital age, and 2) investigate the adaptation strategies of Thai newspaper organizations in the digital age. A mixed-method research, quantitative and qualitative approaches, was employed. For the quantitative approach, a survey was administered via questionnaires. The sample consisted of 400 personnel in Thai newspaper organizations, selected by multi-stage sampling technique. Statistical data analysis was conducted by descriptive ... -
Antecedence and outcomes associated with social media use in customer relationship management and networking of thai microenterprises
; (National Institute of Development Administration, 2015)
The present research project investigated some antecedence and outcomes associated with the social media use intensity for customer relationship management (CRM) and Networking, using the survey data collected from the sample of 217 entrepreneurs of some microenterprises in Thailand. The data was analyzed by using the partial least squares regression. Regarding the antecedence, the results indicated that the intensity of social media use for CRM tended to be highly significant for the entrepreneurs who emphasized the service differentiation ... -
Beijing film academy in search of individuation
; (National Institute of Development Administration, 2017)
“Beijing Film Academy in Search of Individuation” is a qualitative research aiming to study instructional curriculum of Beijing Film Academy (BFA) , social context, and other environmental factors, such as the quality of BFA students, instructors, and executives, including related physical factors. The Concept of Individuation of Gilbert Simondon and A Theory of Practice of Pierre Bourdieu, including the Concept of Knowledge and Power of Michel Foucault is used as a framework for this study. Data collection is conducted by documentary ... -
Causal relationship model of internal communication innovation in leading organizations of Thailand
; (National Institute of Development Administration, 2018)
The research aims to 1) study innovation of internal communication management in leading organizations of Thailand; 2) study internal communication management innovation to establish employee engagement and job performance efficiency in leading organizations of Thailand; 3) develop a causal relationship model of internal communication management innovation and its effect on employee engagement and job performance efficiency of employee in leading organizations of Thailand; and 4) validate the correspondence of the causal relationship model ... -
Communication factors affecting training effectiveness of business organizations
; (National Institute of Development Administration, 2020)
The research is aimed for three objectives: 1) To study communication methods of professional trainers in organizing training, 2) to study training communication factors that affect training effectiveness of business organizations, and 3) to test the researcher’s developed structural equation model of latent variables, namely professional trainers’ qualifications and competence, training environmental management, trainees, and training effectiveness, with empirical data. Mixed methods of qualitative and quantitative research were conducted. ... -
Communication factors and community management towards sustainable tourism
; (National Institute of Development Administration, 2019)
The research aims to 1) explore tourism communication factors, community tourism management, and sustainable tourism, including other related factors in the community of Lanta Island in Krabi Province, and Yao Noi Island in Phang-nga Province, 2) study the direct and indirect effect of the tourism communication factors and community-based tourism management, including other found factors, on sustainable tourism of the communities of Lanta Island, Krabi Province , and Yao Noi Island, Phangnga Province, and 3) develop and test the congruence of the ... -
Communication for cultural negotiation of e-san culture
; (National Institute of Development Administration, 2019)
This research is to study the intensity of E-San cultural negotiation through messages, to study the qualifications of media as a tool for E-San cultural negotiation, and the perception of cultural negation by E-San and non E-San messages’ receivers. This study applies the mixed method of qualitative and quantitative research. Through the content analysis, focusing on type and frequency of E-San culture appeared, and the textual analysis of E-San culture representation (E-San folk songs, E-San movies, and E-San television series), and the survey ... -
Communication for localism empowerment through singing contest KIKDUU tv program
; (National Institute of Development Administration, 2020)
This study has the objective to examine nationalism and localism in the KikDuu Singing Contest through the program production process. The goal is to study localism awareness among the audiences of the KikDuu Singing Contest. The researcher analyzed 28 tapes using the seven components to examine nationalism and localism in the program content. In addition, in-depth interviews were conducted with eight key informants of whom are program producers and thirty five audiences. The research revealed nationalism and localism in the KikDuu Singing ... -
Communication for the foreign football player's cultural adjustment in Thailand league football club
; (National Institute of Development Administration, 2019)
The research has the four objectives as follows: 1. To examine and develop a causal model of factors influencing of Demographic characteristics, Communication skills, Attitude toward Thai people, Interpersonal communication and Media usage behavior to be affected the foreign football players' adjustment in Thailand league football clubs. 2. The analysis of the direct effect, indirect effect and total effect, is focused on testing the Demographic characteristics, Communication skills, Attitude toward Thai people, Interpersonal communication ... -
Communication of national security issues via online media in the information operations framing
; (National Institute of Development Administration, 2020)
The research is a mixed-method study of both quantitative and qualitative research, aimed to 1) explore and analyze communication patterns used in communicating the content related to national security via the government's and the political dissidents’ information operations through online media, 2) study and analyze the impact of the communication related to national security via online media on the government, mass media, and general people, and 3) recommend some guidelines for national security operations for the government sector, mass media, ... -
Communication standards for sustainable development of Thai listed companies
; (National Institute of Development Administration, 2020)
The research is aimed to construct communication standards, indicators, and scoring or assessment criteria for communication standards towards sustainable development that are accepted by practitioners based on the systems concepts and theory as the main conceptual framework, to be applied for the listed companies in Thailand and organizations following a sustainable development approach. The constructed communication standards are expected to be an important tool that helps to plan, evaluate, and improve a communication process towards organizational ... -
Conceptualizing digital citizenship for digital natives in Thailand
; (National Institute of Development Administration, 2018)
Digital media transition needs stronger digital citizenship awareness, skills, and competencies, especially among Thai Digital Natives. This study was aimed to conceptualize digital citizenship as a framework and guidelines. The objectives of the research were to survey digital behaviors of Thai digital natives, to measure the level of digital citizenship of digital natives in Thailand, to examine the relationship between digital natives‘ digital behaviors and their level of digital citizenship, to study the related contexts to digital ... -
Data journalism: principle development and knowledge adaptation in Thailand
; (National Institute of Development Administration, 2018)
This research aims to: 1) study the knowledge and use of Data Journalism in other countries; 2) study the knowledge and use of Data Journalism in Thailand as well as the obstacles and problems in the development of knowledge and use of Data Journalism in Thailand; and 3) create the guidelines for development the knowledge and promotion of the use of Data Journalism in Thailand. The qualitative research methodology is used to conduct a research. Firstly, the documentary research was used to examine and analyze all related documents , which were ... -
Development of the causal relationship model for innovative communication management on image and reputation of international programs in Thai universities
; (National Institute of Development Administration, 2019)
The aim of this research is to study the development of the causal relationship model of the management innovation of image and reputation communication of international programs of Thai universities. This research is a mixed research using a combination of methodologies including secondary data, qualitative research, and quantitative research. The samples are students studying in bilingual or English programs at public and private high schools in the Greater Bangkok Area totaling 580 respondents. Structural Equation Modelling was used to ... -
Digital competence and digital literacy in social media usage for the visually impaired youths in Thailand
; (National Institute of Development Administration, 2018)
The objective of this study to examine the social media usage for the visually impaired youths in terms of digital competence and digital literacy, the result of social media using and create guidelines for the development of digital literacy in social media usage for visually impaired youths. This research utilized the mixed methods research methodology. The quantitative study or survey used the questionnaire as the data collection tool to collect data from a sample of 260 high school or equivalent and undergraduate students. The qualitative ... -
Digital literacy of the aviation labour force in Eastern economic corridor
; (National Institute of Development Administration, 2021)
The study was a mixed-method of both qualitative and quantitative research, aimed 1) to study the current condition of the aviation industry in Eastern Economic Corridor 2) to analyse the main factors that affect the digital literacy of the aviation labour forces and 3) to find the correlation of the main factors that affect the digital literacy of the aviation labour forces. The research was conducted into two parts. Part 1: Qualitative research was conducted by descriptive research methodology, which was conducted by using literature reviews ... -
Dynamic construction of the Siamese-Malaysians' ethnic identity, Malaysia
; (National Institute of Development Administration, 2016)
The main objectives of the study “Dynamic Construction of the SiameseMalaysians’ Ethnic Identity in Malaysia” are to study the dynamic of the SiameseMalaysians’ ethnic identity in communication dimension and to analyze the communication forms in the construction of the Siamese-Malaysians’ ethnic identity in the context of Nation-State in Malaysia. Moreover, it examines and compares the meaning and value perceptions of the Siamese-Malaysians’ ethnic identity in each generation using qualitative research methods including focus group interview, ... -
Family communication patterns and digital literacy of digital natives in Bangkok
; (National Institute of Development Administration, 2018)
The study titled, “Family Communication Patterns and Digital Literacy of Digital Natives in Bangkok” has the objective to analyze factors affecting digital literacy of digital natives in Bangkok. The research utilized mixed methods research including qualitative research, in-depth interviews, and observation of digital natives aged 9 – 22 years and 30 parents in Bangkok. In addition a quantitative research was conducted using survey research with data collection from 400 respondents aged 9 – 22 years. The respondents are studying in primary ...