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A causal model of passenger service quality factors at Suvarnabhumi Airport
(National Institute of Development Administration, 2015)
; This research on a casual model of passenger service quality factors at
Suvarnabhumi Airport aimed 1) to study integrated marketing communications,
service quality, passenger satisfaction, and passenger loyalty, 2) to ...
Modelland approaches to establish advertising professional council
(National Institute of Development Administration, 2015)
; This research presents the model and approaches to establish of the Advertising Professional Council. The objective of the study is to analyze the type of formation, mechanism for self-regulation in foreign countries, ...
Media literacy learning schema for Thai generation Y
(National Institute of Development Administration, 2015)
; The purpose of this study to is to construct a media literacy learning schema for
Generation Y based on characteristics and competencies that exist within the Thai
context. A needs assessment was conducted to evaluate ...