Browsing GSCM: Theses by Author "Wichian Lattipongpun"
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The interpretation of music styles among music students in Bangkok Peerawat Tan-intaraarj; Wichian Lattipongpun (National Institute of Development Administration, 2016)
Human behavior can be influenced by the media through observational learning. Visual and verbal communication act as stimuli that can have a strong impact on the learning process. However, music can be considered a third form of communication, and thus, this research, “The Interpretation of Music Style among Music Students in Bangkok”, has two research objectives: 1) to identify how music tracks can influence music students’ mental imaging and 2) to study how specific behaviors in decision making and mental images are influenced by music ...