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dc.contributor.advisorKassara Sukpatch
dc.contributor.authorPornphen Lalitnuntikul
dc.date.accessioned2017-06-10T06:08:00Z
dc.date.available2017-06-10T06:08:00Z
dc.date.issued2014
dc.identifierba187784th
dc.identifier.urihttp://repository.nida.ac.th/handle/662723737/3428
dc.descriptionDissertation (Ph.D. (Integrated Tourism Management))--National Institute of Development Administration, 2014.th
dc.description.abstractDay spa as a business unit is capable of generating meaningful revenue if properly managed. This study was set out to study the contexts of day spa management in Thailand and to study the tourists’ attitudes towards day spas in Thailand in order to develop an integrated management model for day spas in Thailand. The integrated management model is practical and efficient for day spas in Thailand to use for both return on investment and environmental concerns. It encompasses finance, training, new development, customers’ satisfactions, quality of spa products, internal service procedures, staffs’ welfare /benefits /satisfaction, alliance and collaboration with other businesses and sustainability. The researcher made use of both qualitative and quantitative research methodologies to obtain information and data from the day spa operators and day spa customers who participated in this study.th
dc.description.abstractThe findings in this research proposed that Sales & Marketing is the main focus of both the day spa operators and customers, followed by supply chain management, human resource management, quality management, and product management. Further findings also reveal that different ages’ and nationalities’ opinions are significantly different towards certain elements of day spa management. The correlation result also confirmed that all elements are significantly related.th
dc.description.abstractThe results from this study submits that The Proposed Integrated Management Model for Day Spas is efficient, practical and capable of transforming and repositioning day spa businesses to reduce cost, maintain high service consistency, surpass competitors, generate sustainable revenue and at the same time maintain environmental friendly business practices.th
dc.format.extent232 leaves.th
dc.format.mimetypeapplication/pdfth
dc.language.isoength
dc.publisherNational Institute of Development Administrationth
dc.rightsผลงานนี้เผยแพร่ภายใต้ลิขสิทธิ์ของสถาบันบัณฑิตพัฒนบริหารศาสตร์th
dc.subjectIntegrated management elementsth
dc.subjectSustainable spa managementth
dc.subject.otherHealth resortsth
dc.subject.otherHealth resorts -- Managementth
dc.titleIntegrated management model of day spas in Thailandth
dc.typeTextth
dc.rights.holderNational Institute of Development Administrationth
mods.genreDissertationen
mods.physicalLocationสถาบันบัณฑิตพัฒนบริหารศาสตร์. สำนักบรรณสารการพัฒนาth
thesis.degree.nameDoctor of Philosophyen
thesis.degree.levelDoctoralth
thesis.degree.disciplineIntegrated Tourism Management
thesis.degree.grantorNational Institute of Development Administration
thesis.degree.departmentคณะการจัดการการท่องเที่ยวth


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