A model of the development of community-based tourism management in designated areas for sustainable tourism
Issued Date
2015
Available Date
Copyright Date
Resource Type
Series
Edition
Language
eng
File Type
application/pdf
No. of Pages/File Size
695 leaves.
ISBN
ISSN
eISSN
Other identifier(s)
ba188421
Identifier(s)
Access Rights
Access Status
Rights
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Rights Holder(s)
Physical Location
National Institute of Development Administration. Library and Information Center
Bibliographic Citation
Citation
Kulvadee Lamaijee (2015). A model of the development of community-based tourism management in designated areas for sustainable tourism. Retrieved from: http://repository.nida.ac.th/handle/662723737/3456.
Title
A model of the development of community-based tourism management in designated areas for sustainable tourism
Alternative Title(s)
Author(s)
Editor(s)
Advisor(s)
Advisor's email
Contributor(s)
Contributor(s)
Abstract
This research is both quantitative and qualitative. The objectives of the
research are: 1) to study the community-based tourism environment in designated
areas for sustainable tourism, 2) to assess the potential of communities in developing
community-based tourism management in designated areas for sustainable tourism,
3) to study the process of the development of community-based tourism management
in designated areas for sustainable tourism, and 4) to create a model of the
development of community-based tourism management in designated areas for
sustainable tourism. The sample groups used in the quantitative research are: 1) 500
participants (parties) in charge of community-based tourism management in
designated areas for sustainable tourism 2) 400 Thai tourists travelling to the
designated areas. The statistical tools used in the data analysis include descriptive
statistics, inferential statistics, the Chi-square test, the T-test, and the F-test or oneway
ANOVA. The sample group used in doing the qualitative research was a group of
52 parties/participants in charge of community-based tourism management in
designated areas for sustainable tourism. One of the research tools for the qualitative
research was a semi-structured interview. Another tool was holding a large group
discussion with 42 related parties. The results of this study, regarding the first
objective show that: 1) a lack of participation of most locals, lack of knowledge and
understanding of community-based tourism, financial assistance, and convenience of
transport. 2) a growing number of tourists from ASEAN member countries and the government’s policies. 3) Related and supporting industries are five places of
accommodation where there is a lack of knowledge and understanding of
administrating government’s policies concerning macro investment. Also, there is low
private sector participation in promoting the tourism industry. 4) a high level of
competition among neighboring provinces. Concerning the second objective, the
results indicate: 1) community potential in terms of knowledge (1) a lack of
knowledge of natural resources and traditions (2) a lack of knowledge of restoration
of tourism resources and waste reduction in natural resources (3) a lack of knowledge
of the economy and culture (4) a lack of knowledge of traditions, culture, scenery, and
history (5) a lack of knowledge of the psychology of selling, investment cooperation,
market positioning, traveling seasons, products and prices, and (6) having all
knowledge of tourism propensity 2) community potential in terms of attitude (1) high
attitude towards community-based tourism (2) high attitude towards communitybased
tourism management 3) community potential in terms of skills (1) moderately
skilled at speaking foreign languages (2) moderately skilled at serving as local guides,
carrying out tourism activities, and performing first aid (3) highly leadership skills 4)
moderately able to write plans, monitor and assess and improve processes. As for the
third objective, six steps under the current process of development of communitybased
tourism were discovered: (1) generating. (2) seeking leaders, (3) establishing
clubs, (4) tourism planning, (5) carrying out work, (6) monitoring and assessing.
Therefore, the model for the development of community-based tourism management
in designated areas for sustainable tourism processes consists of nine steps, in which
all steps are have received approval from all parties after the large group meeting: 1)
knowledge and understanding development of community-based tourism, 2)
development of participation, 3) leadership improvement, 4) unit development, 5)
tourism strategic plan development, 6) tourism resource development for community
empowerment, 7) enhancing of marketing, 8) development of operations, and 9)
development of monitoring systems.
Table of contents
Description
Dissertation (Ph.D. (Integrated Tourism Management))--National Institute of Development Administration, 2015.